Uploaded August 2025 | Updated September 2026, 3 weeks ago

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Performance benchmarks can be useful, but it's critical to understand their limitations.

In this session, recognised email marketing thought leader Chad White will share real-world B2B email marketing benchmarks spanning different industries and world regions.

You'll also learn
✅ How best to use external benchmarks, given their limitations
✅ How platform privacy changes are undermining the reliability of performance reporting
✅ How B2B marketers are over-relying on campaign-centric metrics and underusing customer-centric metrics
✅ How to stay focused on the metrics that are most important to your business

👉 mprofs.com/modern-email-marketing-ess

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