Uploaded January 2024 | Updated September 2026, 3 weeks ago

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In the last few years, buyers have adjusted their behavior.

Customers no longer respond to content marketing. Instead, you have to give them a content experience, says Randy Frisch, co-founder of Uberflip.

And that means marketers have to support the buyer at every stage of their journey.

For more about the evolution of marketing, join us at B2B Forum in Boston, November 12-14. With dozens of sessions covering strategy, content, AI, and more, B2B Forum is the most actionable marketing conference on the planet. Individual and team tickets are available now.

👉 mprofs.com/mpb2b2024

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