Uploaded October 2023 | Updated September 2026, 2 hours ago
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Video is the most powerful communication tool available – use it to save you time while making your outreach more effective. Here are 6 essential tasks a video can accomplish for you.
One. Introductions – Wish you could be in two places at once? You can, by posting a video introducing your organization… or your team… or your services.
Two. Explanations – Our brains process video 60,000 times faster than text. So if you want to talk in-depth about your mission, or explain a complex service, video is the way to go.
Three. Announcements – Your whole audience needs to know about something new, and at the same time. Make an instant splash with a video announcement.
Four. Break difficult news – PR companies know one rule, if you don’t tell your story, someone else will. If you have bad news, put out your own explanation first and answer negative reactions before they occur.
Five. Build excitement – Have an event coming up? Show people what they can expect, and build up that hype to dramatically increase attendance.
Six. Maintain relationships – You’ve worked to build an audience, don’t let them drift away. Maintain that relationship with regular updates, let them see your face so they can still feel like they’re part of your family.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow your outreach with video.
Subscribe to our newsletter for more marketing tips! rebrand.ly/ckrc9jf
____
Video is the most powerful communication tool available – use it to save you time while making your outreach more effective. Here are 6 essential tasks a video can accomplish for you.
One. Introductions – Wish you could be in two places at once? You can, by posting a video introducing your organization… or your team… or your services.
Two. Explanations – Our brains process video 60,000 times faster than text. So if you want to talk in-depth about your mission, or explain a complex service, video is the way to go.
Three. Announcements – Your whole audience needs to know about something new, and at the same time. Make an instant splash with a video announcement.
Four. Break difficult news – PR companies know one rule, if you don’t tell your story, someone else will. If you have bad news, put out your own explanation first and answer negative reactions before they occur.
Five. Build excitement – Have an event coming up? Show people what they can expect, and build up that hype to dramatically increase attendance.
Six. Maintain relationships – You’ve worked to build an audience, don’t let them drift away. Maintain that relationship with regular updates, let them see your face so they can still feel like they’re part of your family.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow your outreach with video.
