Uploaded October 2025 | Updated September 2026, 6 hours ago
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You need to know what works to be a good steward of your resources. To effectively track video performance, Catholic organizations should start by defining clear goals rooted in your mission—whether it’s increasing Mass attendance, promoting a retreat, or supporting a cause.
Then, boost the video, just a little. Use tools like Google Ads, YouTube Analytics, and Meta Business Suite for Facebook and Instagram. These tools allow you to target audiences based on interest. They also provide key metrics like engagement, click-through rates and watch time.
You can also use UTM codes paired with Google Analytics to track user journeys from video to website and ultimately to a conversion, like sign-ups or donations. If that’s new to you, research how to implement UTM codes into your strategy.
Finally, analyze which messages and visuals resonate most with your audience. A/B test different thumbnails, video lengths, and calls to action. Regularly review data, adjust based on performance, and always align your content with your ministry’s values and mission.
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/06bbfb
____
You need to know what works to be a good steward of your resources. To effectively track video performance, Catholic organizations should start by defining clear goals rooted in your mission—whether it’s increasing Mass attendance, promoting a retreat, or supporting a cause.
Then, boost the video, just a little. Use tools like Google Ads, YouTube Analytics, and Meta Business Suite for Facebook and Instagram. These tools allow you to target audiences based on interest. They also provide key metrics like engagement, click-through rates and watch time.
You can also use UTM codes paired with Google Analytics to track user journeys from video to website and ultimately to a conversion, like sign-ups or donations. If that’s new to you, research how to implement UTM codes into your strategy.
Finally, analyze which messages and visuals resonate most with your audience. A/B test different thumbnails, video lengths, and calls to action. Regularly review data, adjust based on performance, and always align your content with your ministry’s values and mission.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/06bbfb
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
