Uploaded August 2026 | Updated September 2026, 1 week ago
If your curls don't last past wash day, this is my proven troubleshooting method for finding out exactly why. As a curl coach, I walk through the four reasons curly and wavy hair loses definition, frizzes, and falls flat, and what to do about each one.
📆 FALL CURL COACHING ENROLLMENT CLOSES SEPT 15: genamarie.co/curl-coaching
📥 DOWNLOAD FLOWCHART: genamarie.co/product/troubleshooting-curls-not-lasting-flowchart
📥 CURLY HAIR TRACKER: genamarie.co/product/curly-hair-tracker-planner
Summary on the blog: genamarie.co/2026/08/why-your-curls-dont-last-past-wash-day-my-curl-coach-troubleshooting-process
➜PRODUCT LINKS
• Curlsmith Fragrance Free Strong Hold Gel: amzlink.to/az0hKEx4FwE0C
• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: agcare.sjv.io/xkQBev
Amazon: amzlink.to/az0MfXhZbJG3H
• AG ULTRADYNAMICS Extra-Firm Finishing Spray, 20% off with code GENA20: agcare.sjv.io/zz0KBm
Amazon: amzlink.to/az0nRRL411ma1
Ulta: howl.link/egjq7m9bccrt8
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Not Your Mother’s Curl Talk Flash Freeze Gel (Level 5): howl.me/ckulaiixOA0
• Curlsmith Satin Pillowcase, 10% off with code GENA: tidd.ly/450xlAI
• Curlfriend Collective Fit Me Right Silk Bonnet: curlfriendcollective.com/products/fit-me-right-silk-bonnets?ref=genamarie
• Mini Grip Octopus Clip Spider Jaw Hair Claw Clips 24 Pack 3 cm: amzlink.to/az020mVpKcCUG
➜WHAT I'M WEARING
Nails: DND "Terra Cotta" amzlink.to/az0WrF5FmNm4U
➜TIMESTAMPS
0:00 Intro
0:34 What do long lasting curls look like?
1:29 When do curls breakdown? Checkpoints
2:05 Not maximizing your current styler's hold
6:08 Not styling for your curls' potential
8:50 Current styler has hit its hold ceiling
12:16 Curls were not protected overnight
14:40 How to test properly
15:15 Uncontrollable factors
17:02 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★CURLSMITH 10% off with code GENA: glnk.io/xj7n4/gena
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: shopmy.us/shop/collections/2082913
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
If your curls don't last past wash day, this is my proven troubleshooting method for finding out exactly why. As a curl coach, I walk through the four reasons curly and wavy hair loses definition, frizzes, and falls flat, and what to do about each one.
📆 FALL CURL COACHING ENROLLMENT CLOSES SEPT 15: genamarie.co/curl-coaching
📥 DOWNLOAD FLOWCHART: genamarie.co/product/troubleshooting-curls-not-lasting-flowchart
📥 CURLY HAIR TRACKER: genamarie.co/product/curly-hair-tracker-planner
Summary on the blog: genamarie.co/2026/08/why-your-curls-dont-last-past-wash-day-my-curl-coach-troubleshooting-process
➜PRODUCT LINKS
• Curlsmith Fragrance Free Strong Hold Gel: amzlink.to/az0hKEx4FwE0C
• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: agcare.sjv.io/xkQBev
Amazon: amzlink.to/az0MfXhZbJG3H
• AG ULTRADYNAMICS Extra-Firm Finishing Spray, 20% off with code GENA20: agcare.sjv.io/zz0KBm
Amazon: amzlink.to/az0nRRL411ma1
Ulta: howl.link/egjq7m9bccrt8
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• Not Your Mother’s Curl Talk Flash Freeze Gel (Level 5): howl.me/ckulaiixOA0
• Curlsmith Satin Pillowcase, 10% off with code GENA: tidd.ly/450xlAI
• Curlfriend Collective Fit Me Right Silk Bonnet: curlfriendcollective.com/products/fit-me-right-silk-bonnets?ref=genamarie
• Mini Grip Octopus Clip Spider Jaw Hair Claw Clips 24 Pack 3 cm: amzlink.to/az020mVpKcCUG
➜WHAT I'M WEARING
Nails: DND "Terra Cotta" amzlink.to/az0WrF5FmNm4U
➜TIMESTAMPS
0:00 Intro
0:34 What do long lasting curls look like?
1:29 When do curls breakdown? Checkpoints
2:05 Not maximizing your current styler's hold
6:08 Not styling for your curls' potential
8:50 Current styler has hit its hold ceiling
12:16 Curls were not protected overnight
14:40 How to test properly
15:15 Uncontrollable factors
17:02 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★CURLSMITH 10% off with code GENA: glnk.io/xj7n4/gena
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: shopmy.us/shop/collections/2082913
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
