Uploaded May 2026 | Updated September 2026, 2 weeks ago
If your curl products aren't working, it's probably not your hair — it's how they're marketed to you.
In this video I'm breaking down 5 common patterns behind why curl products don't perform the way you expect, so you can shop smarter and stop wasting money.
➜ USE MY SHOP PAGE TO FILTER PRODUCTS: genamarie.co/shop
Summary on the blog: genamarie.co/2026/05/5-mistakes-youre-making-when-buying-curly-hair-products-and-how-to-shop-smarter
➜PRODUCT LINKS
• Not Your Mother’s Curl Talk Flash Freeze Gel (Level 5): howl.me/ckulaiixOA0
• Curlsmith Hydro Style Flexi Jelly (Level 7), 10% off with code GENA: tidd.ly/3PvAWyj
Amazon: amzlink.to/az0hanBbrIXzC
Ulta: amzlink.to/az0hanBbrIXzC
• Curlsmith Fragrance Free Strong Hold Gel (Level 9), 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
• Briogeo Be Gentle Be Kind Avocado + Kiwi Superfood Mask
Amazon: amzlink.to/az0yaaPs61vUg
Ulta: howl.me/ckuesOTIcgS
• Ouidad Advanced Climate Control Frizz-Fighting Mask, 25% off with code GENAMARIE: bit.ly/4cZmDPF
Amazon: amzlink.to/az06xoktdUmsJ
Ulta: howl.link/r61s9czk3suvl
• Living Proof Leave-In Conditioning Spray
Living Proof: go.shopmy.us/p-65383989
Amazon: amzlink.to/az0oIsgtXZH70
Ulta: howl.link/3l8fqu62yxbh1
• Bounce Curl Thermal Guard Weightless Leave-In, 10% off with code GENAMARIE: glnk.io/x26q/genamarieco359
• Innersense I Create Definition Foam, 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/E0JnA2
Amazon: amzlink.to/az0j8YVm5iuTx
Ulta: howl.link/w6uzi4w36vzyu
➜WHAT I'M WEARING
Top: howl.link/gwfsqk41tlo8r
➜TIMESTAMPS
0:00 Intro
0:28 Brands sell you what you think you need
3:31 Buying products that do the same job
6:30 Terminology is not universal
12:17 Marketing ingredients don’t explain performance
16:56 Products aren’t tested under real conditions
19:57 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
If your curl products aren't working, it's probably not your hair — it's how they're marketed to you.
In this video I'm breaking down 5 common patterns behind why curl products don't perform the way you expect, so you can shop smarter and stop wasting money.
➜ USE MY SHOP PAGE TO FILTER PRODUCTS: genamarie.co/shop
Summary on the blog: genamarie.co/2026/05/5-mistakes-youre-making-when-buying-curly-hair-products-and-how-to-shop-smarter
➜PRODUCT LINKS
• Not Your Mother’s Curl Talk Flash Freeze Gel (Level 5): howl.me/ckulaiixOA0
• Curlsmith Hydro Style Flexi Jelly (Level 7), 10% off with code GENA: tidd.ly/3PvAWyj
Amazon: amzlink.to/az0hanBbrIXzC
Ulta: amzlink.to/az0hanBbrIXzC
• Curlsmith Fragrance Free Strong Hold Gel (Level 9), 10% off with code GENA: tidd.ly/40SW6P8
Amazon: amzlink.to/az0hKEx4FwE0C
• Briogeo Be Gentle Be Kind Avocado + Kiwi Superfood Mask
Amazon: amzlink.to/az0yaaPs61vUg
Ulta: howl.me/ckuesOTIcgS
• Ouidad Advanced Climate Control Frizz-Fighting Mask, 25% off with code GENAMARIE: bit.ly/4cZmDPF
Amazon: amzlink.to/az06xoktdUmsJ
Ulta: howl.link/r61s9czk3suvl
• Living Proof Leave-In Conditioning Spray
Living Proof: go.shopmy.us/p-65383989
Amazon: amzlink.to/az0oIsgtXZH70
Ulta: howl.link/3l8fqu62yxbh1
• Bounce Curl Thermal Guard Weightless Leave-In, 10% off with code GENAMARIE: glnk.io/x26q/genamarieco359
• Innersense I Create Definition Foam, 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/E0JnA2
Amazon: amzlink.to/az0j8YVm5iuTx
Ulta: howl.link/w6uzi4w36vzyu
➜WHAT I'M WEARING
Top: howl.link/gwfsqk41tlo8r
➜TIMESTAMPS
0:00 Intro
0:28 Brands sell you what you think you need
3:31 Buying products that do the same job
6:30 Terminology is not universal
12:17 Marketing ingredients don’t explain performance
16:56 Products aren’t tested under real conditions
19:57 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
