Uploaded April 2022 | Updated September 2026, 1 hour ago
Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale.
Become a patron of my channel on Patreon: patreon.com/JohnMauriello
Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
0:00 Intro
0:45 The Industrial Revolution
2:16 The Allure of Scale
2:54 Move Fast and Break Things
5:16 Why A Holistic System Is SO Important
7:26 Materials and Sourcing
8:13 Sustainability is HARD To Measure
10:32 Plastic is Kind of Amazing
11:36 Mismatched Incentives
11:46 Customers At Fault
12:56 Convenience Is King
14:11 The Path of Least Resistance
14:56 Designers/Engineers Are At Fault
17:36 Companies Are At Fault
18:36 Lawmakers Are At Fault
20:00 Are We Doomed?
All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Credits/Sources:
Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109
I took inspiration from Cradle to Cradle, most notably the information about textile factories and benzene: amzn.to/3LyYxwh
I borrowed some footage from NileRed in the benzene scene: youtube.com/c/NileRed
ieeexplore.ieee.org/document/924786
nature.com/articles/srep41652#:~:text=Mexico%20City's%20program%2C%20also%20known,not%20be%20used%20on%20Mondays
stylesage.co/blog/sustainable-fashion-2022/?utm_medium=email&_hsmi=210621379&_hsenc=p2ANqtz-9qYEQd8caoIVDaYAZCUXn0bJ5ddpoQi0FHaxa4VxLEOF6Z7zLaLhTYOKDyKVIaGQlO4c3f_cLgGAfKBBSW88BVUXsBC6tX_Z9kUKOgrqVqXnA1cz0&utm_content=210600002&utm_source=hs_email
britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution
eu.patagonia.com/gb/en/stories/extended-play/story-32985.html
boredpanda.com/plastic-bags-supposed-to-help-save-planet/?utm_source=google&utm_medium=organic&utm_campaign=organic
independent.co.uk/climate-change/news/plastic-bags-pollution-paper-cotton-tote-bags-environment-a9159731.html \
journey.designpossibility.com/carbon-neutral-is-not-enough-learn-about-carbon-negative-materials-880df11b97f
ecoandbeyond.co/articles/is-bamboo-sustainable
peta.org/issues/animals-used-for-clothing/wool-industry/wool-environmental-hazards
https://cor.europa.eu/en/engage/studies/Documents/relationship-desertification-climate-change.pdf
voxeu.org/article/religiosity-education-and-economic-progress-19th-century-france
encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/origins-industrial-revolution
cuomeka.wrlc.org/exhibits/show/industrial/background/background--catholic-responses
econlib.org/library/Enc/IndustrialRevolutionandtheStandardofLiving.html
britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution
nationalgeographic.org/article/industrialization-labor-and-life/6th-grade
Sustainable Design and Eco Friendly Industrial Design is very important. Circular Economy Product Design is key to a sustainable future. Complex Supply Chain Issues, Bioplastics, and Carbon Negative Materials all play a part.
Head to squarespace.com/designtheory to save 10% off your first purchase of a website or domain using code DESIGNTHEORY . Why can't companies just design sustainable products? In this industrial design analysis, we explore the system in which products are made, as well as our human desire for scale.
Become a patron of my channel on Patreon: patreon.com/JohnMauriello
Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
0:00 Intro
0:45 The Industrial Revolution
2:16 The Allure of Scale
2:54 Move Fast and Break Things
5:16 Why A Holistic System Is SO Important
7:26 Materials and Sourcing
8:13 Sustainability is HARD To Measure
10:32 Plastic is Kind of Amazing
11:36 Mismatched Incentives
11:46 Customers At Fault
12:56 Convenience Is King
14:11 The Path of Least Resistance
14:56 Designers/Engineers Are At Fault
17:36 Companies Are At Fault
18:36 Lawmakers Are At Fault
20:00 Are We Doomed?
All content written by John Mauriello. Edited by Bradley Heath and John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Credits/Sources:
Bradley Heath (editor): linkedin.com/in/bradley-heath-032299109
I took inspiration from Cradle to Cradle, most notably the information about textile factories and benzene: amzn.to/3LyYxwh
I borrowed some footage from NileRed in the benzene scene: youtube.com/c/NileRed
ieeexplore.ieee.org/document/924786
nature.com/articles/srep41652#:~:text=Mexico%20City's%20program%2C%20also%20known,not%20be%20used%20on%20Mondays
stylesage.co/blog/sustainable-fashion-2022/?utm_medium=email&_hsmi=210621379&_hsenc=p2ANqtz-9qYEQd8caoIVDaYAZCUXn0bJ5ddpoQi0FHaxa4VxLEOF6Z7zLaLhTYOKDyKVIaGQlO4c3f_cLgGAfKBBSW88BVUXsBC6tX_Z9kUKOgrqVqXnA1cz0&utm_content=210600002&utm_source=hs_email
britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution
eu.patagonia.com/gb/en/stories/extended-play/story-32985.html
boredpanda.com/plastic-bags-supposed-to-help-save-planet/?utm_source=google&utm_medium=organic&utm_campaign=organic
independent.co.uk/climate-change/news/plastic-bags-pollution-paper-cotton-tote-bags-environment-a9159731.html \
journey.designpossibility.com/carbon-neutral-is-not-enough-learn-about-carbon-negative-materials-880df11b97f
ecoandbeyond.co/articles/is-bamboo-sustainable
peta.org/issues/animals-used-for-clothing/wool-industry/wool-environmental-hazards
https://cor.europa.eu/en/engage/studies/Documents/relationship-desertification-climate-change.pdf
voxeu.org/article/religiosity-education-and-economic-progress-19th-century-france
encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/origins-industrial-revolution
cuomeka.wrlc.org/exhibits/show/industrial/background/background--catholic-responses
econlib.org/library/Enc/IndustrialRevolutionandtheStandardofLiving.html
britannica.com/story/the-rise-of-the-machines-pros-and-cons-of-the-industrial-revolution
nationalgeographic.org/article/industrialization-labor-and-life/6th-grade
Sustainable Design and Eco Friendly Industrial Design is very important. Circular Economy Product Design is key to a sustainable future. Complex Supply Chain Issues, Bioplastics, and Carbon Negative Materials all play a part.







![How Brands Use Sound to Hack Your Brain
Start building on Framer today and use my link for 30% off a Framer Pro Annual Plan: https://framer.link/DesignTheory1
Thanks Ben Levin for sound design help! Check him out: https://www.youtube.com/channel/UCLuHOqDilyLQT4NPXQuVN4Q
BECOME A PATRON: https://www.patreon.com/JohnMauriello
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DISCORD: https://discord.gg/hFw55nh
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HIRE ME FOR DESIGN CONSULTING. Email me at connect [at] mauriellodesign [dot] com . I am specialized in industrial design, product design, and video production, but I also do general creative direction.
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
0:00 Intro
1:11 Ben Levin!
1:30 Sound Conditioning
5:26 Other Sensory Effects
6:22 Framer
7:44 Bad Audio vs Bad Sound
8:12 Sound as Feedback
11:43 Product Sound Fail
13:01 Sound as Signifier of Quality
15:13 Sound as Manipulation
20:12 Deadly Sound How Brands Use Sound to Hack Your Brain](https://i.ytimg.com/vi/T1I2MFn60G0/mqdefault.jpg)


