Uploaded September 2021 | Updated September 2026, 2 hours ago
Enroll now @ bit.ly/335vsqO .
Watch the Q&A video: youtube.com/watch?v=DSmVK2nUtWg
This online video course elevates your skills in industrial design with an emphasis on visual storytelling. Create beautiful designs that will help you land your dream job. This course has dozens of exercises and 7+ hours of content that will help you become a better designer.
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Enroll now @ bit.ly/335vsqO .
Watch the Q&A video: youtube.com/watch?v=DSmVK2nUtWg
This online video course elevates your skills in industrial design with an emphasis on visual storytelling. Create beautiful designs that will help you land your dream job. This course has dozens of exercises and 7+ hours of content that will help you become a better designer.
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.






![How Brands Use Sound to Hack Your Brain
Start building on Framer today and use my link for 30% off a Framer Pro Annual Plan: https://framer.link/DesignTheory1
Thanks Ben Levin for sound design help! Check him out: https://www.youtube.com/channel/UCLuHOqDilyLQT4NPXQuVN4Q
BECOME A PATRON: https://www.patreon.com/JohnMauriello
CHECK OUT MY OTHER SOCIALS:
DISCORD: https://discord.gg/hFw55nh
TWITTER: https://twitter.com/john_mauriello
IG: https://www.instagram.com/mauriellodesign/
LINKEDIN: https://www.linkedin.com/in/mauriellojohn/
HIRE ME FOR DESIGN CONSULTING. Email me at connect [at] mauriellodesign [dot] com . I am specialized in industrial design, product design, and video production, but I also do general creative direction.
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
0:00 Intro
1:11 Ben Levin!
1:30 Sound Conditioning
5:26 Other Sensory Effects
6:22 Framer
7:44 Bad Audio vs Bad Sound
8:12 Sound as Feedback
11:43 Product Sound Fail
13:01 Sound as Signifier of Quality
15:13 Sound as Manipulation
20:12 Deadly Sound How Brands Use Sound to Hack Your Brain](https://i.ytimg.com/vi/T1I2MFn60G0/mqdefault.jpg)



