Uploaded May 2020 | Updated September 2026, 7 hours ago
Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO . Form language and industrial design language are a fundamental building block for good design. This video will help you understand what key points you need to focus on in order to successfully manage your user's perception of a product. We explore the meaning of the term "Form follows emotion" and how it relates to industrial/product design. I talk about how to express certain ideas, themes, and emotions through the use of shape and form. This video also shows the importance of understanding culture, context, and your customer's use case when determining what a design should look like.
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Raffi Minasian's article about faces and cars: vintageracecar.com/the-happy-elan
Gray Holland's article on the periodic table of form: core77.com/posts/12752/a-periodic-table-of-form-the-secret-language-of-surface-and-meaning-in-product-design-by-gray-holland-12752
Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO . Form language and industrial design language are a fundamental building block for good design. This video will help you understand what key points you need to focus on in order to successfully manage your user's perception of a product. We explore the meaning of the term "Form follows emotion" and how it relates to industrial/product design. I talk about how to express certain ideas, themes, and emotions through the use of shape and form. This video also shows the importance of understanding culture, context, and your customer's use case when determining what a design should look like.
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Raffi Minasian's article about faces and cars: vintageracecar.com/the-happy-elan
Gray Holland's article on the periodic table of form: core77.com/posts/12752/a-periodic-table-of-form-the-secret-language-of-surface-and-meaning-in-product-design-by-gray-holland-12752


![How Brands Use Sound to Hack Your Brain
Start building on Framer today and use my link for 30% off a Framer Pro Annual Plan: https://framer.link/DesignTheory1
Thanks Ben Levin for sound design help! Check him out: https://www.youtube.com/channel/UCLuHOqDilyLQT4NPXQuVN4Q
BECOME A PATRON: https://www.patreon.com/JohnMauriello
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DISCORD: https://discord.gg/hFw55nh
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HIRE ME FOR DESIGN CONSULTING. Email me at connect [at] mauriellodesign [dot] com . I am specialized in industrial design, product design, and video production, but I also do general creative direction.
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
0:00 Intro
1:11 Ben Levin!
1:30 Sound Conditioning
5:26 Other Sensory Effects
6:22 Framer
7:44 Bad Audio vs Bad Sound
8:12 Sound as Feedback
11:43 Product Sound Fail
13:01 Sound as Signifier of Quality
15:13 Sound as Manipulation
20:12 Deadly Sound How Brands Use Sound to Hack Your Brain](https://i.ytimg.com/vi/T1I2MFn60G0/mqdefault.jpg)







