Uploaded September 2024 | Updated September 2026, 18 hours ago
Check out the Zenbook S16 by @ASUS: https://asus.click/designtheory
BECOME A PATRON: patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
CHECK OUT MY OTHER SOCIALS:
DISCORD: discord.gg/hFw55nh
TWITTER: twitter.com/john_mauriello
IG: instagram.com/mauriellodesign
LINKEDIN: linkedin.com/in/mauriellojohn
All content directed, written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Are luxury designer goods ever worth the hype, or are they just a scam?
Main Works Cited:
"The Luxury Strategy" by Jean-Noël Kapferer and Vincent Bastien
"Luxury: A Rich History" by Peter McNeil and Giorgio Riello
"Deluxe: How Luxury Lost Its Luster" by Dana Thomas
Carwow Rolls-Royce vid: youtu.be/Bu0UhBrzd8k?si=shOiDx9-O2Kklyof
VINWiki Ferrari VIP vid: youtu.be/BH7zY6kQ_Io?si=5kWqAfP8CIdt237V
Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.
Time stamps
0:00 Intro
2:40 Elevation
3:55 Jumping Through Hoops
8:47 Convenience
9:40 Legends and Luxury
11:30 Time
14:23 Asus Sponsor
16:10 Legacy
17:28 Patina
18:14 Time and Craft
19:36 Enduring Design
21:35 Elitism through Appreciation
24:10 Space
31:10 Is Luxury Losing Its Identity?
35:18 Beauty is a human need
Check out the Zenbook S16 by @ASUS: https://asus.click/designtheory
BECOME A PATRON: patreon.com/JohnMauriello
Sign up to learn more about the design book that we're going to publish: studioello.com/mail
Check out my online industrial design course, Form Fundamentals: bit.ly/335vsqO
CHECK OUT MY OTHER SOCIALS:
DISCORD: discord.gg/hFw55nh
TWITTER: twitter.com/john_mauriello
IG: instagram.com/mauriellodesign
LINKEDIN: linkedin.com/in/mauriellojohn
All content directed, written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Are luxury designer goods ever worth the hype, or are they just a scam?
Main Works Cited:
"The Luxury Strategy" by Jean-Noël Kapferer and Vincent Bastien
"Luxury: A Rich History" by Peter McNeil and Giorgio Riello
"Deluxe: How Luxury Lost Its Luster" by Dana Thomas
Carwow Rolls-Royce vid: youtu.be/Bu0UhBrzd8k?si=shOiDx9-O2Kklyof
VINWiki Ferrari VIP vid: youtu.be/BH7zY6kQ_Io?si=5kWqAfP8CIdt237V
Other works were cited but in a smaller capacity. When referenced, they are displayed in the bottom left corner of the video.
Time stamps
0:00 Intro
2:40 Elevation
3:55 Jumping Through Hoops
8:47 Convenience
9:40 Legends and Luxury
11:30 Time
14:23 Asus Sponsor
16:10 Legacy
17:28 Patina
18:14 Time and Craft
19:36 Enduring Design
21:35 Elitism through Appreciation
24:10 Space
31:10 Is Luxury Losing Its Identity?
35:18 Beauty is a human need

![How Brands Use Sound to Hack Your Brain
Start building on Framer today and use my link for 30% off a Framer Pro Annual Plan: https://framer.link/DesignTheory1
Thanks Ben Levin for sound design help! Check him out: https://www.youtube.com/channel/UCLuHOqDilyLQT4NPXQuVN4Q
BECOME A PATRON: https://www.patreon.com/JohnMauriello
CHECK OUT MY OTHER SOCIALS:
DISCORD: https://discord.gg/hFw55nh
TWITTER: https://twitter.com/john_mauriello
IG: https://www.instagram.com/mauriellodesign/
LINKEDIN: https://www.linkedin.com/in/mauriellojohn/
HIRE ME FOR DESIGN CONSULTING. Email me at connect [at] mauriellodesign [dot] com . I am specialized in industrial design, product design, and video production, but I also do general creative direction.
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
0:00 Intro
1:11 Ben Levin!
1:30 Sound Conditioning
5:26 Other Sensory Effects
6:22 Framer
7:44 Bad Audio vs Bad Sound
8:12 Sound as Feedback
11:43 Product Sound Fail
13:01 Sound as Signifier of Quality
15:13 Sound as Manipulation
20:12 Deadly Sound How Brands Use Sound to Hack Your Brain](https://i.ytimg.com/vi/T1I2MFn60G0/mqdefault.jpg)








