Uploaded November 2025 | Updated September 2026, 1 day ago
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Watch a full interview with Colani here (4 part series): youtu.be/r9M-bd-XdAw?si=J5qxlLstvdkp3X57
CHECK OUT MY OTHER SOCIALS:
DISCORD: discord.gg/hFw55nh
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LINKEDIN: linkedin.com/in/mauriellojohn
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
This video discusses Luigi Colani, one of the craziest designers of the 20th century. Colani championed the ideals of biomorphism and fought hard against the design establishment for almost six decades.
Take your personal data back with Incogni! Use code DESIGNTHEORY at the link below and get 60% off an annual plan: incogni.com/designtheory
BECOME A PATRON: patreon.com/JohnMauriello
Watch a full interview with Colani here (4 part series): youtu.be/r9M-bd-XdAw?si=J5qxlLstvdkp3X57
CHECK OUT MY OTHER SOCIALS:
DISCORD: discord.gg/hFw55nh
TWITTER: twitter.com/john_mauriello
IG: instagram.com/mauriellodesign
LINKEDIN: linkedin.com/in/mauriellojohn
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
This video discusses Luigi Colani, one of the craziest designers of the 20th century. Colani championed the ideals of biomorphism and fought hard against the design establishment for almost six decades.
![How Brands Use Sound to Hack Your Brain
Start building on Framer today and use my link for 30% off a Framer Pro Annual Plan: https://framer.link/DesignTheory1
Thanks Ben Levin for sound design help! Check him out: https://www.youtube.com/channel/UCLuHOqDilyLQT4NPXQuVN4Q
BECOME A PATRON: https://www.patreon.com/JohnMauriello
CHECK OUT MY OTHER SOCIALS:
DISCORD: https://discord.gg/hFw55nh
TWITTER: https://twitter.com/john_mauriello
IG: https://www.instagram.com/mauriellodesign/
LINKEDIN: https://www.linkedin.com/in/mauriellojohn/
HIRE ME FOR DESIGN CONSULTING. Email me at connect [at] mauriellodesign [dot] com . I am specialized in industrial design, product design, and video production, but I also do general creative direction.
All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
0:00 Intro
1:11 Ben Levin!
1:30 Sound Conditioning
5:26 Other Sensory Effects
6:22 Framer
7:44 Bad Audio vs Bad Sound
8:12 Sound as Feedback
11:43 Product Sound Fail
13:01 Sound as Signifier of Quality
15:13 Sound as Manipulation
20:12 Deadly Sound How Brands Use Sound to Hack Your Brain](https://i.ytimg.com/vi/T1I2MFn60G0/mqdefault.jpg)









