Uploaded March 2026 | Updated September 2026, 2 weeks ago
Agentic AI is no longer a future concept, it’s starting to act, decide and transact on behalf of travellers. For the tours and experiences sector, that changes everything.
In this closing-session debate, leaders from Nezasa, Expedia Group and Civitatis unpack what happens when AI moves from support tool to decision-maker — dynamically building itineraries, selecting experiences, optimising prices and influencing demand in real time.
Moderated by Linda Fox (PhocusWire), the conversation will cut through hype to answer the hard questions:
Which players stand to win as AI becomes more autonomous? Who risks being disintermediated, commoditised or invisible? Do brands, marketplaces, DMCs or experience creators gain the upper hand? And what does “fair competition” look like when AI agents shape consumer choice? Expect a fast-paced, opinionated discussion on power shifts, platform dynamics, trust, transparency and survival strategies. A frank look at what companies must do to stay relevant in an agent-driven future. #Tours & Activities & Attractions #Artificial Intelligence #OTA #Trends #Travel Behavior
Moderator:
Linda Fox
Panel guests:
Manuel Hilty
Kasia Jawien
Arturo Moreno
Agentic AI is no longer a future concept, it’s starting to act, decide and transact on behalf of travellers. For the tours and experiences sector, that changes everything.
In this closing-session debate, leaders from Nezasa, Expedia Group and Civitatis unpack what happens when AI moves from support tool to decision-maker — dynamically building itineraries, selecting experiences, optimising prices and influencing demand in real time.
Moderated by Linda Fox (PhocusWire), the conversation will cut through hype to answer the hard questions:
Which players stand to win as AI becomes more autonomous? Who risks being disintermediated, commoditised or invisible? Do brands, marketplaces, DMCs or experience creators gain the upper hand? And what does “fair competition” look like when AI agents shape consumer choice? Expect a fast-paced, opinionated discussion on power shifts, platform dynamics, trust, transparency and survival strategies. A frank look at what companies must do to stay relevant in an agent-driven future. #Tours & Activities & Attractions #Artificial Intelligence #OTA #Trends #Travel Behavior
Moderator:
Linda Fox
Panel guests:
Manuel Hilty
Kasia Jawien
Arturo Moreno
