Uploaded March 2026 | Updated September 2026, 2 weeks ago
How do you turn wanderlust into bookings? In this session, Expedia Group Advertising reveals its Science of Wanderlust research – a global consumer survey combined with eye-tracking and emotion-reading technology from the EG Lab – to reveal what really makes travel content stop the scroll, stir emotion, and drive conversion, in a world increasingly flooded with AI content.
Discover the winning formula for capturing travellers at the inspiration phase – from the optimum scene-pacing times to the impact of video on audiences – learn how travelers truly feel about AI’s role in content, and how to turn this all into bookings.
Watch the insights come to life through the Bahamas Ministry of Tourism’s vibrant Eats and Beats campaign, and walk away with practical, actionable strategies to power your next big idea. #Marketing #Customer Behavior #Artificial Intelligence #Generic AI #future
Speaker:
Jennifer Andre
How do you turn wanderlust into bookings? In this session, Expedia Group Advertising reveals its Science of Wanderlust research – a global consumer survey combined with eye-tracking and emotion-reading technology from the EG Lab – to reveal what really makes travel content stop the scroll, stir emotion, and drive conversion, in a world increasingly flooded with AI content.
Discover the winning formula for capturing travellers at the inspiration phase – from the optimum scene-pacing times to the impact of video on audiences – learn how travelers truly feel about AI’s role in content, and how to turn this all into bookings.
Watch the insights come to life through the Bahamas Ministry of Tourism’s vibrant Eats and Beats campaign, and walk away with practical, actionable strategies to power your next big idea. #Marketing #Customer Behavior #Artificial Intelligence #Generic AI #future
Speaker:
Jennifer Andre
