Uploaded June 2026 | Updated September 2026, 2 weeks ago

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Every year one destination takes center stage at the World's Leading Travel Trade Show®: the Official Host Country of ITB Berlin.

This exclusive cooperation goes far beyond exhibition space — it is a global platform to showcase a nation's identity, culture, innovation, and tourism potential to industry leaders, media representatives, buyers, and decision-makers from around the world.

The Host Country status creates a lasting impact far beyond the exhibition halls and positions a destination at the heart of the global tourism industry.
In the end it transforms visibility into opportunity and attention into lasting partnerships.

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