What If the Impossible Is Just the Next Thing We Havent Tried Yet? @ITBBerlin
What If the Impossible Is Just the Next Thing We Havent Tried Yet?  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
What becomes possible when you decide to try something everyone says is impossible? Now comes the answer you actually need: proof. Three concrete transformations as proof points: A partnership between historic castles and gardens and Airbnb that has restored and revitalized 26 heritage sites across rural Germany—transforming fragile monuments into economically viable cultural destinations. Young people in Mexico's Yucatan Peninsula who took it upon themselves to clean up and regenerate Cenotes that were used as dumping grounds. They partnered with indigenous elders to conduct ceremonies respecting local culture, wove local businesses into authentic meal experiences, and now fund their expansion through community tourism—proving that travellers will choose regeneration over consumption when given the chance. KAZA's cross-border conservation model (Kavango–Zambezi Transfrontier Conservation Area), showing how tourism can become a catalyst for ecological restoration at landscape scale—moving from protection to regeneration across borders. Evidence that the "impossible" is often just the next thing we haven't tried yet—and that when we do try it, the results compound.

Host:

Katie Gallus
Moderator- Journalist – Geographer
katiegallus.de

Moderator:

Prof. Dr. Willy Legrand
Professor
IU International University of Applied Sciences

Panel:

Ellen Madeker
Head of Public Policy DACH & CEE
Airbnb

Tom Armitt
Senior Manager, Climate and Biodiversity
Planeterra

Natalia Rosa
Kavango Zambezi TFCA
Tourism Consultant
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What If the Impossible Is Just the Next Thing We Haven't Tried Yet?

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