Uploaded October 2021 | Updated September 2026, 2 weeks ago
The Google Job Experiment was a $6 Google search ad intended to help copywriter Alec Brownstein connect with an audience of just five creative directors in New York City.
When they Googled their names, the top result was a message from Alec, asking for a job. The experiment worked. We then turned it into a viral YouTube video with over a million hits, followed by a PR blitz that resulted in 9.4 million social media impressions, 15 million print impressions, 240 million web impressions, and 4.8 billion broadcast impressions.
In the process, we ushered in an age of truly targeted, unique advertising messaging. All told, we garnered 5.1 billion impressions. And the total cost? Just the initial $6.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
The Google Job Experiment was a $6 Google search ad intended to help copywriter Alec Brownstein connect with an audience of just five creative directors in New York City.
When they Googled their names, the top result was a message from Alec, asking for a job. The experiment worked. We then turned it into a viral YouTube video with over a million hits, followed by a PR blitz that resulted in 9.4 million social media impressions, 15 million print impressions, 240 million web impressions, and 4.8 billion broadcast impressions.
In the process, we ushered in an age of truly targeted, unique advertising messaging. All told, we garnered 5.1 billion impressions. And the total cost? Just the initial $6.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
