Uploaded July 2021 | Updated September 2026, 2 weeks ago
“Canada Day” - the country’s national holiday celebrated on July 1st, Molson Canadian wanted to find a way to bring Canadians together to celebrate.
Since Canada is one of the most diverse countries on the planet, the challenge we were faced with, was how could we bring people together in uniquely Canadian way?
Our answer came in the form of the iconic Beer Fridge. But this time, the only way to open it was for six people to say I Am Canadian in six different languages.
We partnered with the only technology company able to bring this creative idea to life: Google. When someone said “I Am Canadian”, the Wi-Fi enabled fridge converted voice to text using Google’s Speech Recognition API to determine the language. Once the six languages were recognized, an electro-magnet was triggered, opening the fridge and revealing Molson Canadian’s to everyone to celebrate with.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
“Canada Day” - the country’s national holiday celebrated on July 1st, Molson Canadian wanted to find a way to bring Canadians together to celebrate.
Since Canada is one of the most diverse countries on the planet, the challenge we were faced with, was how could we bring people together in uniquely Canadian way?
Our answer came in the form of the iconic Beer Fridge. But this time, the only way to open it was for six people to say I Am Canadian in six different languages.
We partnered with the only technology company able to bring this creative idea to life: Google. When someone said “I Am Canadian”, the Wi-Fi enabled fridge converted voice to text using Google’s Speech Recognition API to determine the language. Once the six languages were recognized, an electro-magnet was triggered, opening the fridge and revealing Molson Canadian’s to everyone to celebrate with.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
