Uploaded June 2021 | Updated September 2026, 2 weeks ago
This 2014 Super Bowl titled “Cowboy Kid” depicts a mother asking what appears to be her two sons to help with unloading the groceries.
The older boy rudely refuses until the two learn about the Doritos their mother bought. The two boys race to see who will get the Doritos and the younger son, dressed as a cowboy, lassos the Doritos out of his older brother’s hand while riding their dog like a horse.
The commercial concludes with the “cowboy kid” tying up his older brother while the mom cheers him on and the dog’s nose is in the Doritos bag.
Hyperbole is the use of outrageous exaggeration to make your point. It is well used in this concept, because it makes it possible to provoke shock or laughter without the need for words.
Hyperbole is a facet of advertising in every medium, from print ads and radio spots to TV commercials and promotional websites. Ads that promise to bestow upon the user super strength, blinding-white teeth and an uncanny ability to attract the opposite sex have been around for decades. Marketers use such hyperbolic statements to attract customers, not with the facts about their products but with wild exaggerations not intended to reflect the truth.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
This 2014 Super Bowl titled “Cowboy Kid” depicts a mother asking what appears to be her two sons to help with unloading the groceries.
The older boy rudely refuses until the two learn about the Doritos their mother bought. The two boys race to see who will get the Doritos and the younger son, dressed as a cowboy, lassos the Doritos out of his older brother’s hand while riding their dog like a horse.
The commercial concludes with the “cowboy kid” tying up his older brother while the mom cheers him on and the dog’s nose is in the Doritos bag.
Hyperbole is the use of outrageous exaggeration to make your point. It is well used in this concept, because it makes it possible to provoke shock or laughter without the need for words.
Hyperbole is a facet of advertising in every medium, from print ads and radio spots to TV commercials and promotional websites. Ads that promise to bestow upon the user super strength, blinding-white teeth and an uncanny ability to attract the opposite sex have been around for decades. Marketers use such hyperbolic statements to attract customers, not with the facts about their products but with wild exaggerations not intended to reflect the truth.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
