Uploaded June 2021 | Updated September 2026, 2 weeks ago
Monologue, Dialogue, Testimonial
This set of creative tools boil down to the same thing:
Human beings talking. You are talking with them (and certainly avoiding talking AT THEM).
It’s a standard. We’ve been doing it since broadcast advertising started.
When people talk, they reveal a lot about themselves, whether they mean to or not.
The most brilliant visual ads in the have never captured the nuances of human speech in the way that a headline-driven ad can.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Monologue, Dialogue, Testimonial
This set of creative tools boil down to the same thing:
Human beings talking. You are talking with them (and certainly avoiding talking AT THEM).
It’s a standard. We’ve been doing it since broadcast advertising started.
When people talk, they reveal a lot about themselves, whether they mean to or not.
The most brilliant visual ads in the have never captured the nuances of human speech in the way that a headline-driven ad can.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
