Uploaded July 2021 | Updated September 2026, 2 weeks ago
When it came time for National Geographic to build an immersive experience for its new show, 'One Strange Rock', the network didn't want another virtual reality experience. So it worked together with McCann and New York City-based Tomorrow Lab to build something entirely new: Space Projection Helmets. From the outside, they look like replica NASA gear -- fitting since One Strange Rock is focused on astronauts and their view of Earth.
Putting one on is almost like gearing up for space, at least based on my demo at a media event in New York. A helper first placed a harness assembly over my head, which includes shoulder pads to balance it. I was then led into a theater, where another worker carefully placed the helmet over my head and locked it into the harness. After that, I slid down the visor and prepared to launch into virtual space.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
When it came time for National Geographic to build an immersive experience for its new show, 'One Strange Rock', the network didn't want another virtual reality experience. So it worked together with McCann and New York City-based Tomorrow Lab to build something entirely new: Space Projection Helmets. From the outside, they look like replica NASA gear -- fitting since One Strange Rock is focused on astronauts and their view of Earth.
Putting one on is almost like gearing up for space, at least based on my demo at a media event in New York. A helper first placed a harness assembly over my head, which includes shoulder pads to balance it. I was then led into a theater, where another worker carefully placed the helmet over my head and locked it into the harness. After that, I slid down the visor and prepared to launch into virtual space.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.
Video within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
