Uploaded March 2022 | Updated September 2026, 2 weeks ago
Nike's 2010 film still shines a full decade after its release.
Wieden + Kennedy, Amsterdam, won the Film Grand Prix at the 2011 Cannes Lions festival on Saturday for its electric Nike "Write the Future" spot, made for the 2010 World Cup.
An extravaganza of a soccer commercial, the three-minute ad featured the world's biggest stars dreaming of glory on and off the field if they triumph at the tournament—and ignominy and scorn if they fail.
There was, undoubtedly, huge pressure. Nike got in touch with an old friend. Wieden+Kennedy had been a partner since 1978,
The ad was viewed over 20 million times online within five weeks of release and led to over double the social media buzz enjoyed by Adidas.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
Nike's 2010 film still shines a full decade after its release.
Wieden + Kennedy, Amsterdam, won the Film Grand Prix at the 2011 Cannes Lions festival on Saturday for its electric Nike "Write the Future" spot, made for the 2010 World Cup.
An extravaganza of a soccer commercial, the three-minute ad featured the world's biggest stars dreaming of glory on and off the field if they triumph at the tournament—and ignominy and scorn if they fail.
There was, undoubtedly, huge pressure. Nike got in touch with an old friend. Wieden+Kennedy had been a partner since 1978,
The ad was viewed over 20 million times online within five weeks of release and led to over double the social media buzz enjoyed by Adidas.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Any videos used within this lecture are used with Creative Commons and Fair Use for Educational purposes only and no claim to copyright ownership.
