Uploaded June 2021 | Updated September 2026, 2 weeks ago

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Paradox


A paradox is a statement or situation that seems to be absurd or self-contradictory statement or proposition that when investigated or explained the contradiction often turns out to contain a thought-provoking grain of truth.


Creating paradox in your message or with your headline can result in work that has even more edge and power.


NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.