JCDecaux | Römerquelle's innovative concept to recycle plastic bottles | Gewista @JCDecaux | Uploaded July 2019 | Updated October 2024, 14 hours ago.
Passer-by’s were animated by Promoters who were dressed as Romans to recycle their used bottles. As a reward they received a four-digit code with which they could “buy” a new bottle with refreshing still water. Another way to receive a new bottle was to play a game in which players had to manoeuvre smaller pet bottles into a bigger one by moving their bodies in front of a screen. At a minimum of 250 points they again received a code with which the vending machine was activated and granted them a new pet bottle.
Check out other innovative campaigns on Gewista's Youtube channel: youtube.com/user/GewistaUrbanMedia
Passer-by’s were animated by Promoters who were dressed as Romans to recycle their used bottles. As a reward they received a four-digit code with which they could “buy” a new bottle with refreshing still water. Another way to receive a new bottle was to play a game in which players had to manoeuvre smaller pet bottles into a bigger one by moving their bodies in front of a screen. At a minimum of 250 points they again received a code with which the vending machine was activated and granted them a new pet bottle.
Check out other innovative campaigns on Gewista's Youtube channel: youtube.com/user/GewistaUrbanMedia
![[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China](https://i.ytimg.com/vi/U9_tNPpQ-hw/hqdefault.jpg "[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China
Cultural Sky Plaza is located in the center of the check-in area of the Guangzhou Baiyun Airport T2. Composed of 850 LED balls, the organic-shaped ceiling creates a sense of flow with an interplay of light and colour. Surrounded by 3 curved digital screens, the Cultural Sky Plaza is not only a unique advertising medium, but also a living space for passengers. Under the digital canopy, the relaxing area welcomes passengers with several seats, a bar and a stage, an ideal setting for speeches, concerts, exhibitions and other events.")
