JCDecaux | Why marketers should talk in numbers, not crayons | Changemakers | JCDecaux UK @JCDecaux | Uploaded November 2022 | Updated October 2024, 13 hours ago.
How to make Marketing a Board priority
Award-winning Analyst, Ian Whittaker, interviews Mark Evans, Managing Director of Marketing and Digital at Direct Line, on how he changed Boardroom perceptions of Marketing from a cost to an essential investment for long term growth. Follow Mark’s top tips on how to build a Marketing Effectiveness programme, change the language marketers use, adapt company culture and ultimately how to make Marketing investment a Board priority. You too could change the perception of marketing being a “colouring in” function to being an essential growth driver.
To find out more about the podcasts or to check out our Digital Changemakers hub click here: changemakers.jcdecaux.co.uk
How to make Marketing a Board priority
Award-winning Analyst, Ian Whittaker, interviews Mark Evans, Managing Director of Marketing and Digital at Direct Line, on how he changed Boardroom perceptions of Marketing from a cost to an essential investment for long term growth. Follow Mark’s top tips on how to build a Marketing Effectiveness programme, change the language marketers use, adapt company culture and ultimately how to make Marketing investment a Board priority. You too could change the perception of marketing being a “colouring in” function to being an essential growth driver.
To find out more about the podcasts or to check out our Digital Changemakers hub click here: changemakers.jcdecaux.co.uk
![[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China](https://i.ytimg.com/vi/U9_tNPpQ-hw/hqdefault.jpg "[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China
Cultural Sky Plaza is located in the center of the check-in area of the Guangzhou Baiyun Airport T2. Composed of 850 LED balls, the organic-shaped ceiling creates a sense of flow with an interplay of light and colour. Surrounded by 3 curved digital screens, the Cultural Sky Plaza is not only a unique advertising medium, but also a living space for passengers. Under the digital canopy, the relaxing area welcomes passengers with several seats, a bar and a stage, an ideal setting for speeches, concerts, exhibitions and other events.")
