JCDecaux | Adapt or Die: Macroeconomic & Structural changes affecting Advertising | Changemakers | JCDecaux UK @JCDecaux | Uploaded January 2023 | Updated October 2024, 16 hours ago.
Daniel Knapp, IAB Chief Economist, provides analysis and advice.
The macroeconomic effects being endured by the ad industry are commonly documented in recent years, but are there more fundamental structural changes underway? Daniel Knapp, Chief Economist for the International Advertising Bureau shares his insights on where ad markets are heading, and the recipe companies can follow to keep up. Slowing digital ad performance, unrealised ecommerce forecast, and social media content disruptors are requiring advertisers to rethink strategies. Listen to what Ian and Daniel have to say and how you can steer your marketing plan to remain competitive.
Daniel Knapp, IAB Chief Economist, provides analysis and advice.
The macroeconomic effects being endured by the ad industry are commonly documented in recent years, but are there more fundamental structural changes underway? Daniel Knapp, Chief Economist for the International Advertising Bureau shares his insights on where ad markets are heading, and the recipe companies can follow to keep up. Slowing digital ad performance, unrealised ecommerce forecast, and social media content disruptors are requiring advertisers to rethink strategies. Listen to what Ian and Daniel have to say and how you can steer your marketing plan to remain competitive.
![[Tech & Electronics] Simon Yam at HK Bus Shelter for FUJIFILM GFX 50R - JCDecaux Cityscape](https://i.ytimg.com/vi/Y2hNtbWVcIc/hqdefault.jpg "[Tech & Electronics] Simon Yam at HK Bus Shelter for FUJIFILM GFX 50R - JCDecaux Cityscape
To highlight the quality of FUJIFILM GFX 50R, FUJIFILM hosted a photo gallery at our Bus Shelter in Causeway Bay.
Renowned celebrity Simon Yam (任達華), artist Stanley Wong (又一山人) and photographer Miss Bean were present at the pop-up event to share their creative photography ideas.")
![[Entertainment & Culture] Amundsen: frozen DOOH billboards at Oslo S - JCDecaux Norway](https://i.ytimg.com/vi/Y3HtkR-26IY/hqdefault.jpg "[Entertainment & Culture] Amundsen: frozen DOOH billboards at Oslo S - JCDecaux Norway
For the release of the Amundsen movie, based on the true story of polar explorer Roald Amundsen, SF Studios collaborated with JCDecaux Norway, Motion Blur and PHD Media Norway to freeze the Oslo Central station.
Polar expedition equipment and two digital screens, displaying the film trailer, were frozen inside giant ice cubes.")
![[Health & Beauty] Clarins DOOH interactive totem at Hong Kong Airport | JCDecaux Transport HK](https://i.ytimg.com/vi/Yiq8CyAomZ4/hqdefault.jpg "[Health & Beauty] Clarins DOOH interactive totem at Hong Kong Airport | JCDecaux Transport HK
Clarins engaged travellers with a Digital Interactive Totem at Hong Kong International Airport.
By inserting their email addresses and scanning the QR code on the screen, passengers could get an e-coupon and recieve beauty samples at duty free counters.")
