JCDecaux | JCDecaux’s Sustainability approach @JCDecaux | Uploaded April 2021 | Updated October 2024, 16 hours ago.
Since the company was founded in 1964 by Jean-Claude Decaux, the vision and purpose of our business model has been clear: designing useful solutions financed by advertising in order to create economic, social and societal value for all.
Since the company was founded in 1964 by Jean-Claude Decaux, the vision and purpose of our business model has been clear: designing useful solutions financed by advertising in order to create economic, social and societal value for all.
![[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China](https://i.ytimg.com/vi/U9_tNPpQ-hw/hqdefault.jpg "[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China
Cultural Sky Plaza is located in the center of the check-in area of the Guangzhou Baiyun Airport T2. Composed of 850 LED balls, the organic-shaped ceiling creates a sense of flow with an interplay of light and colour. Surrounded by 3 curved digital screens, the Cultural Sky Plaza is not only a unique advertising medium, but also a living space for passengers. Under the digital canopy, the relaxing area welcomes passengers with several seats, a bar and a stage, an ideal setting for speeches, concerts, exhibitions and other events.")
