JCDecaux | UnionPay transforms Xujiahui Station to promote the ‘Chinese Pioneers Program’ | JCDecaux China @JCDecaux | Uploaded February 2020 | Updated October 2024, 13 hours ago.
Financial services company, UnionPay, worked with JCDecaux to transform the interchange passageway of Xujiahui Station in Shanghai.
The campaign aimed to promote the ‘Chinese Pioneers Program’ which supports the research of seawater rice. The programme supports the development of rice being grown in seawater, which helps create enough food for over 200 million people.
The domination transported commuters to a rice field and by scanning a QR code, they could purchase a packet of seawater rice using the UnionPay app, with all proceeds going towards seawater rice research.
Financial services company, UnionPay, worked with JCDecaux to transform the interchange passageway of Xujiahui Station in Shanghai.
The campaign aimed to promote the ‘Chinese Pioneers Program’ which supports the research of seawater rice. The programme supports the development of rice being grown in seawater, which helps create enough food for over 200 million people.
The domination transported commuters to a rice field and by scanning a QR code, they could purchase a packet of seawater rice using the UnionPay app, with all proceeds going towards seawater rice research.
![[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China](https://i.ytimg.com/vi/U9_tNPpQ-hw/hqdefault.jpg "[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China
Cultural Sky Plaza is located in the center of the check-in area of the Guangzhou Baiyun Airport T2. Composed of 850 LED balls, the organic-shaped ceiling creates a sense of flow with an interplay of light and colour. Surrounded by 3 curved digital screens, the Cultural Sky Plaza is not only a unique advertising medium, but also a living space for passengers. Under the digital canopy, the relaxing area welcomes passengers with several seats, a bar and a stage, an ideal setting for speeches, concerts, exhibitions and other events.")
