JCDecaux | 10 Reasons Why Airport Advertising Works | JCDecaux @JCDecaux | Uploaded July 2018 | Updated October 2024, 13 hours ago.
An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Discover what makes airport advertising fly.
1. It taps into receptive and excited passengers
2. It delivers an affluent audience with minimal wastage
3. It reaches key influential decision makers in ‘business mode’
4. It uses the unique airport context to add ‘perceived brand value’
5. It connects with alert consumers in a unique environment and receptive mindset
6. It provides a welcome unavoidable distraction to a captive audience
7. It engages passengers during long dwell times
8. It is proven to drive sales in airport retailers
9. It displayed on sites that complement passenger mindsets and ad budgets
10. It is viewed by a desirable audience predicted to grow significantly
An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Discover what makes airport advertising fly.
1. It taps into receptive and excited passengers
2. It delivers an affluent audience with minimal wastage
3. It reaches key influential decision makers in ‘business mode’
4. It uses the unique airport context to add ‘perceived brand value’
5. It connects with alert consumers in a unique environment and receptive mindset
6. It provides a welcome unavoidable distraction to a captive audience
7. It engages passengers during long dwell times
8. It is proven to drive sales in airport retailers
9. It displayed on sites that complement passenger mindsets and ad budgets
10. It is viewed by a desirable audience predicted to grow significantly
![[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China](https://i.ytimg.com/vi/U9_tNPpQ-hw/hqdefault.jpg "[Digital] Cultural Sky Plaza at Guangzhou Baiyun Airport T2 | JCDecaux Airport China
Cultural Sky Plaza is located in the center of the check-in area of the Guangzhou Baiyun Airport T2. Composed of 850 LED balls, the organic-shaped ceiling creates a sense of flow with an interplay of light and colour. Surrounded by 3 curved digital screens, the Cultural Sky Plaza is not only a unique advertising medium, but also a living space for passengers. Under the digital canopy, the relaxing area welcomes passengers with several seats, a bar and a stage, an ideal setting for speeches, concerts, exhibitions and other events.")
