Inside Marketing Design | Learnings from design leaders in season 2 | Inside Marketing Design S02 E12 @InsideMarketingDesign | Uploaded December 2021 | Updated October 2024, 2 hours ago.
Sharing key takeaways from season 2 and the ways I’ll be applying these learnings in my role as Creative Director at ConvertKit. This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.
LINKS
Catch up on any episodes you missed:
Sendible youtu.be/J9nmAw_mJY4
HelpScout youtu.be/ew4-ZLy8TSs
Stripe youtu.be/vwX3t7ONCTQ
Notion youtu.be/jKx2cjy2FRo
Buffer youtu.be/4-bS7PkOeZc
Instacart youtu.be/uCZ5BfGU8FE
Loom youtu.be/4cNhOGQtVZk
Dropbox youtu.be/EPYPPxwwFLs
HelloSign youtu.be/DWqHt_KxgdI
Shopify youtu.be/l3VPvurU7nI
Figma youtu.be/f5cww3BKPps
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Why taking time to reflect helps you learn
2:45 - Treating the marketing site as a product
4:25 - Making templates for brand assets
6:00 - There's no time for testing
6:45 - End-to-end branding
9:50 - Learning about team structures
11:25 - Design team culture
12:50 - Small company hustle
14:15 - Brands and sub-brands
16:30 - Learning from a design crush
18:45 - Listener takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Sharing key takeaways from season 2 and the ways I’ll be applying these learnings in my role as Creative Director at ConvertKit. This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.
LINKS
Catch up on any episodes you missed:
Sendible youtu.be/J9nmAw_mJY4
HelpScout youtu.be/ew4-ZLy8TSs
Stripe youtu.be/vwX3t7ONCTQ
Notion youtu.be/jKx2cjy2FRo
Buffer youtu.be/4-bS7PkOeZc
Instacart youtu.be/uCZ5BfGU8FE
Loom youtu.be/4cNhOGQtVZk
Dropbox youtu.be/EPYPPxwwFLs
HelloSign youtu.be/DWqHt_KxgdI
Shopify youtu.be/l3VPvurU7nI
Figma youtu.be/f5cww3BKPps
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Why taking time to reflect helps you learn
2:45 - Treating the marketing site as a product
4:25 - Making templates for brand assets
6:00 - There's no time for testing
6:45 - End-to-end branding
9:50 - Learning about team structures
11:25 - Design team culture
12:50 - Small company hustle
14:15 - Brands and sub-brands
16:30 - Learning from a design crush
18:45 - Listener takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
