Inside Marketing Design
How to be the CEO of your own domain - Inside Marketing Design at Sendible | S02 E01
updated
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.
LINKS
Check out Linear https://linear.app
Find Julian on Twitter twitter.com/julianlehr
Julian on LinkedIn linkedin.com/in/julianlehr
Follow the other Linear designers Paco (twitter.com/pacocoursey ) and Edgar ( twitter.com/ambedgar )
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
or check it out on your favorite podcast platform. Check out the rest of season 4: youtube.com/playlist?list=PLnjwJAu8MqAFWOgb-mnxXQtMx6_1nLusp
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
LINKS
Check out Superside superside.com
Piotr's LinkedIn linkedin.com/in/piotr-smietana-cd
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode!: youtu.be/tdTg9dKL1Sw
or check it out on your favorite podcast platform.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.
LINKS
Check out Scale AI scale.com
Lin's Linkedin linkedin.com/in/linzagorski
Lin's Twitter twitter.com/lin_zagorski
Lin's website linzagorski.com
scale.com/ai-readiness-report
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:10 - Inside the brand team at Scale AI
02:00 - Lin’s responsibilities as a Senior Brand Designer
05:05 - Where does the brand team fit within the company structure?
06:42 - What teams Lin collaborates with the most
08:20 - How Lin collaborates with product designers
09:55 - How Lin thinks about the Scale AI brand and their audience
15:57 - How has the explosion in AI affected the company?
18:42 - Working on the 2023 AI Readiness Report
25:07 - How Scale AI works and collaborates with agencies
38:01 - Maintaining brand consistency and managing internal feedback
40:25 - Challenges Lin is currently facing
41:35 - Lin’s advice for creating impactful marketing design
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode!: youtu.be/n7x68K8GKw8
or check it out on your favorite podcast platform.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode!: youtu.be/Xr-7TuaTt_I
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.
LINKS
Check out Snyk snyk.io
Dan on LinkedIn linkedin.com/in/danieledwards51
Dan on Twitter twitter.com/de
Figma https://charli.link/try-figma
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
03:27 - Where does the brand design team fit in Snyk’s company structure?
11:26 - Building and implementing a brand design system
15:13 - The role of trust in the design process
21:11 - What role does the marketing website play at Snyk?
23:07 - The process of rebranding the website
32:41 - How the design system works at Snyk
47:52 - What are some future challenges for Dan and Snyk?
51:20 - Dan’s advice for creating impactful brand and marketing design work
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.
Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.
LINKS
Check out Webflow - https://charli.link/webflow
Fin Jess on LinkedIn - linkedin.com/in/jessicarosenb
Inside Marketing Design at Webflow with Senior Brand Designer Johnnie Gómez
Figma - insidemarketingdesign.com/at/webflow
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:32 - What is the brand studio team at Webflow responsible for?
02:40 - Jess’s role as Director of Brand Design and Creative
04:07 - How do you measure success with a team of multidisciplinary creatives?
06:43 - How the bran studio team is structured at Webflow
09:45 - How Webflow works with external agencies
11:02 - How the brand studio collaborates with other teams inside Webflow
16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
27:25 - Collaborating with the marketing team on a huge event
30:57 - Creating demand gen campaign assets
33:58 - How Jessica’s team has created a super-fast design system
36:33 - How the brand studio team interacts and works with data
37:13 - How does Webflow use Webflow?
40:59 - How often is the Webflow marketing site updated?
42:20 - Jess’s advice to those who want to create impactful brand and marketing design work
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Catch the full ep here!: youtu.be/dV4FQ0nyclQ
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
It's super common during remote meetings to use tools *just* for that meeting... But what about the tools and programs that you, as designers, already have open? Catch the full episode here!: youtu.be/dV4FQ0nyclQ
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Get more episodes at insidemarketingdesign.com
In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing.
David was a guest in season two of Inside Marketing Design where we talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.
LINKS
David on LinkedIn: linkedin.com/in/thewzrdharry
David on Twitter: twitter.com/thewzrdharry
ConvertKit*: https://charli.link/try-convertkit
Inside Marketing Design at Sendible: insidemarketingdesign.com/at/sendible
Inside Marketing Design at Pitch: insidemarketingdesign.com/at/pitch
Figma (the design tool we use at ConvertKit)*: https://charli.link/try-figma
I Am A Creator stories: convertkit.com/resources/creator-stories
ConvertKit Creator Network*: convertkit.com/features/creator-network
(Links marked with * mean I am compensated in some form if you sign up for an account, but at no extra cost to you!)
TIMESTAMPS
0:00 - Welcome to season 4!
02:17 - Who is on the brand studio team at ConvertKit?
04:54 - How would you describe your responsibilities as Senior Brand Designer?
08:37 - How the brand studio team collaborates
17:13 - What is ConvertKit’s Creator Network?
20:34 - David’s process for creating assets
28:46 - Design systems at ConvertKit
35:47 - What’s next for ConvertKit’s design system?
39:36 - How ConvertKit completely overhauled their website
44:15 - Charli’s top redesign priorities
49:05 - What David is looking forward to solving next
54:22 - David’s advice for aspiring brand and marketing designers
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
or on insidemarketingdesign.com
TIMESTAMPS
00:00 - Reflecting is the best way to learn
02:05 - The importance of a Brand Manager
04:04 - Rebrands
06:24 - Product imagery in marketing design
09:41 - Design systems
12:25 - Data and testing
16:07 - Copy and copywriters
19:31 - Design founders
19:57 - Working with contractors and agencies
21:59 - Taking ownership
23:18 - What’s coming in season 04
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Catch the full episode here: youtu.be/ED2uDtY7i4A
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration
Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.
Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! linkedin.com/in/meghangkelley
LINKS
Check out Zendesk zendesk.com
Kristina on linkedin.com/in/kristina-alford-41226423
Meghan on LinkedIn linkedin.com/in/meghangkelley
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
01:58 - The Digital Design Team at Zendesk
04:48 - How functional design teams work at Zendesk
07:41 - Specialist vs generalist teams
11:54 - Copywriters on design teams
19:20 - How writers and designers can have a better working relationship
22:55 - Design systems at Zendesk
23:57 - The origins of Greenhouse
30:54 - How Zendesk iterates on design systems
36:09 - What's next for Greenhouse
39:46 - What are block frames?
46:35 - Kristina’s and Meghan’s biggest current challenges
49:24 - Kristina’s and Meghan’s proudest moments
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full interview here: youtu.be/KVHx3PGjPHc
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.
Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.
LINKS
Check out RightMessage rightmessage.com
Brennan on LinkedIn linkedin.com/in/brennandunn
OptinMonster optinmonster.com
ConvertKit convertkit.com
VS Code code.visualstudio.com
Figma figma.com
TailwindCSS tailwindcss.com
Coolors.co coolors.co
Transistor https://transistor.fm
Laura Roeder lauraroeder.com
Typeform typeform.com
Pat Flynn patflynn.com
Drift drift.com
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:01 - How design works at RightMessage
07:17 - How Brennan describes the RightMessage brand
14:28 - The strategy behind the new website design
15:23 - Tools Brennan uses in the design process
17:18 - How Brennan came up with the narrative flow for the new website
19:02 - The most challenging parts of the new design
22:47 - How long Brennan spends on a design project
24:03 - How Brennan uses metrics
34:26 - Are there situations where the effort to personalize doesn’t pay off?
40:32 - The biggest challenges Brennan is facing
43:01 - Brennan’s proudest design win
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode here!: youtu.be/uJPWin-C928
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.
Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.
LINKS
Check out Chargebee chargebee.com
Shakthi on LinkedIn linkedin.com/in/shakthi-hari-n-v-18038198
The Design Convo Podcast https://anchor.fm/thedesignconvopodcast
Shakthi's YouTube channel youtube.com/c/ShakthiHariDesign
Shakthi's website shakthihari.com
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
03:21 - Shakthi’s role as Design Manager
06:518 - How internal collaboration works at Chargebee
08:30 - How Chargebee uses design systems
10:35 - Taking on large projects
16:54 - “Problem-aware” web pages vs “solution-aware” pages
24:43 - How and why Chargebee lets the marketing team “design” web pages
27:53 - The importance of documentation and why it’s an integral part of the process
36:10 - How Shakthi’s team works with marketing goals
40:35 - The role of metrics in the design process
43:34 - How Shakthi decides what projects to revisit and iterate on
51:21 - Chargebee’s design process from concept to launch
52:24 - Shakthi’s biggest challenges
54:51 - Shakthi’s personal and career goals
56:09 - Shakthi’s proudest moment
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full interview: youtu.be/o3vab_HD75k
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
LINKS
Check out Planoly planoly.com
Carra on LinkedIn linkedin.com/in/carra-sykes-606abb25
HubSpot hubspot.com
Figma figma.com
Adobe adobe.com
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
02:52 - Carra’s day-to-day responsibilities as a Design Manager
04:27 - What the Marketing Design Team is responsible for
07:08 - How Carra describes the PLANOLY brand
08:59 - How PLANOLY maintains brand consistency
12:02 - How social media design has evolved
15:41 - Carra’s process for creating video ads
17:31 - Designing for video vs still graphics
24:24 - Marketing a product or feature that doesn’t exist yet
27:03 - How marketing and product collaborate at PLANOLY
29:01 - Carra’s approach to product imagery in design
35:24 - How Carra works through ideas that didn’t work
37:00 - Who owns and manages the marketing site at PLANOLY
41:18 - Working with contractors and agencies
50:02 - The biggest challenges Carra is currently facing
53:03 - Carra’s proudest moment
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode here: youtu.be/qxU5lviln70
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
LINKS
Check out Funding Circle: fundingcircle.com
Monika on LinkedIn: linkedin.com/in/monika-pawlik
Marketing Design Dispatch: charlimarie.com/newsletter
Inside Marketing Design at Monday.com: insidemarketingdesign.com/at/mondaydotcom
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:14 - Monika’s role as Lead Marketing Designer
04:35 - Where the design team sits in the larger org structure
06:24 - How designers collaborate at Funding Circle
09:22 - How Monika describes the Funding Circle brand
13:01 - How Funding Circle produces TV commercials
17:56 - Working with external agencies
20:46 - The neon campaign
25:43 - The impact of Funding Circle’s most successful campaign
28:57 - How much of Monika’s work is print vs digital
30:02 - The differences between print and digital design
33:03 - How Funding Circle measures the success of print campaigns
35:28 - Monika’s biggest challenges
37:39 - What’s next for Monika
38:23 - Monika’s proudest design moment
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full interview here: youtu.be/8gyvIAxAMrQ
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode: youtu.be/LufsAY1H4j0
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
LINKS
Check out Oyster oysterhr.com
Justin on LinkedIn linkedin.com/in/justin-rands-2b5bb88
Justin's Twitter twitter.com/jayrizpop
Loom loom.com
Inside Marketing Design at Loom insidemarketingdesign.com/at/loom
Webflow insidemarketingdesign.com/webflow
Freigeist renebieder.com/fonts/neue-freigeist
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:14 - Justin’s role as Director of Brand
05:18 - Why Oyster uses Webflow for the marketing website
07:17 - How brand and product collaborate at Oyster
10:24 - How design and marketing work together
14:47 - How Justin build out the Oyster’s brand studio team
18:21 - How Justin decides what to outsource
23:58 - How Justin would describe the Oyster brand
25:59 - Goals for redesigning the home page
27:33 - How Oyster uses data in design
32:08 - Working with time constraints
36:05 - Development and project management tools at Oyster
38:42 - How Brand Producers function at Oyster
42:17 - How the new home page has performed
44:41 - Justin’s biggest challenges
47:44 - Areas where Justin wants to grow
51:34 - The project Justin is most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.
Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.
LINKS
Check out Paystack paystack.com
Paystack Music paystack.com/music
Tomi on Twitter twitter.com/OdusanyaTom
Tomi on LinkedIn linkedin.com/in/tomi-odusanya
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:12 - Tomi’s role on the Growth Design Team at Paystack
04:23 - Where the Growth Design Team fits into Paystack’s wider design team
05:43 - How Tomi describes the Paystack brand
08:34 - What the design culture at Paystack is like
10:59 - How feedback and collaboration work at Paystack
15:20 - The Paystack music project
21:12 - How success is measured at Paystack
24:53 - Performance and site speed
28:40 - How to iterate when a website’s performance isn’t good enough
32:55 - Tomi’s advice for designers wanting to improve speed and performance
36:02 - How Tomi’s team thinks about conversion rates
40:59 - Paystack’s design system
42:39 - The career path for a marketing designer
43:57 - What Tomi is most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode here: youtu.be/l1N5T1VD7x0
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.
Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.
Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.
LINKS
Check out Sketch sketch.com
Oz on LinkedIn linkedin.com/in/osvaldas-poviliunas-22723084
Carly on LinkedIn linkedin.com/in/carlymarsh1
Sketch’s developer handoff page sketch.com/handoff
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:04 - Carly’s and Oz’s responsibilities at Sketch
04:02 - What is the ratio between product designers and marketing designers?
07:14 - The makeup of the marketing team at Sketch
08:55 - Collaboration across teams
09:56 - How Carly describes the Sketch brand
12:13 - Maintaining consistency across the brand
17:00 - How Oz infused the website design with parts of the product
19:29 - The shift to a more conversion-focused website design
22:00 - Deciding which pages to build
27:04 - Oz’s design process
29:54 - Sketch’s design system
37:20 - How Sketch does user research and testing
39:36 - How Sketch approaches competitor pages
51:38 - Measuring the success of a marketing website
56:36 - How data shapes leadership
61:34 - How it feels to design for other designers
62:49 - What Oz and Carly are most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Check out the full episode here: youtu.be/9WjfwQbRjlo
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!
Zapier is an automation platform that helps you connect different apps to each other without code.
LINKS
Check out Zapier zapier.com
Michael's LinkedIn linkedin.com/in/michaeljeter
Find Michael on Twitter twitter.com/highlydoctored
Instrument instrument.com
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:23 - Michael’s responsibilities as Creative Director
03:30 - Zapier’s Brand Studio team
05:59 - How to maintain consistency between Brand and Product
06:49 - How a fully remote design team stays connected
08:43 - Zapier’s recent rebrand
16:32 - The red cord
21:02 - Rebranding a rebrand
32:56 - When processes need to adapt
38:20 - Handling the emotional side of a rebrand
42:21 - Redesigning the Zapier homepage
44:57 - Getting buy-in on change and dealing with “design baggage”
48:54 - Connecting the product to the homepage
51:11 - Why quality and impact must be the same for design
58:13 - Challenges the Zapier team is currently facing
65:15 - What Michael is most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Watch the full episode here!: youtu.be/yvm-4E1AcOs
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.com
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.
LINKS
Check out Auth0 auth0.com
Okta okta.com
Austin's LinkedIn linkedin.com/in/austin-couillard
Austin’s site studiocouillard.com
Follow Austin on Twitter twitter.com/studiocouillard
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
03:48 - Austin’s responsibilities as a Senior Brand Designer
05:38 - What brand designers do at Auth0
07:50 - Auth0’s creative process
09:01 - How brand design works with product design
11:43 - How feedback works at Auth0
14:30 - Working with external agencies
21:56 - Merging two brands after an acquisition
24:46 - How Auth0 maintains brand consistency
27:40 - How template helps deal with change
35:02 - How Austin sets goals
36:45 - What kind of assets does the marketing team produce?
38:45 - How Austin divides his time among many responsibilities
41:01 - Challenges Austin is currently facing
44:02 - Austin's plans for growth in his career
47:50 - The project Austin is most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.
LINKS
Check out monday: monday.com
Noga's LinkedIn: linkedin.com/in/noga-grinberg-b563b66b
Danielle's LinkedIn: linkedin.com/in/danielle-hassan-842154126
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:37 - Noga’s and Danielle’s roles at monday
05:53 - What it means to “own a channel”
08:48 - How feedback works at monday
11:25 - How Noga and Danielle ensure brand consistency
14:02 - How design decisions are made at monday
18:37 - How data fits into the day-to-day
20:44 - Measuring the success of brand awareness campaigns
26:36 - Embracing a “data-driven” approach
28:00 - Behind the scenes of creating a Super Bowl ad
33:56 - Working with external agencies
35:31 - What Noga and Danielle learned from making a Super Bowl ad
39:19 - When (and how) to revamp a home page
42:55 - A/B testing at monday
47:06 - How a home page revamp affects the rest of the website
49:57 - The main challenges Noga and Danielle are currently facing
51:36 - What’s next for Noga and Danielle as creative marketing designers
53:20 - Noga and Danielle’s proudest moments at monday
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.
In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more.
LINKS
Check out Pitch: pitch.com
Jan Martin on LinkedIn: linkedin.com/in/janmartin2
Pitch on Twitter: twitter.com/pitch
Christian Reber: linkedin.com/in/christianreber
Specify Figma plugin: specifyapp.com
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
00:15 - Jan’s responsibilities and day-to-day at Pitch
04:58 - Marketing and brand design at Pitch
10:43 - The creative studio team
12:51 - The Pitch brand
14:55 - How 3D illustration became a big part of the Pitch brand
17:35 - How 3D happens at Pitch
19:20 - The symbiotic relationship between brand design and product design
22:40 - How to ensure consistency between marketing and product
23:58 - Getting your team to follow guidelines
26:52 - How creative studio collaborates with marketing and growth
29:15 - A design system for the marketing tech team
35:50 - How to make a design system “fool-proof”
37:49 - Design iteration at Pitch
41:45 - Individual and team challenges at Pitch
46:08 - Jan’s proudest moments at Pitch
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.
LINKS
Catch up on any episodes you missed:
Sendible youtu.be/J9nmAw_mJY4
HelpScout youtu.be/ew4-ZLy8TSs
Stripe youtu.be/vwX3t7ONCTQ
Notion youtu.be/jKx2cjy2FRo
Buffer youtu.be/4-bS7PkOeZc
Instacart youtu.be/uCZ5BfGU8FE
Loom youtu.be/4cNhOGQtVZk
Dropbox youtu.be/EPYPPxwwFLs
HelloSign youtu.be/DWqHt_KxgdI
Shopify youtu.be/l3VPvurU7nI
Figma youtu.be/f5cww3BKPps
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Why taking time to reflect helps you learn
2:45 - Treating the marketing site as a product
4:25 - Making templates for brand assets
6:00 - There's no time for testing
6:45 - End-to-end branding
9:50 - Learning about team structures
11:25 - Design team culture
12:50 - Small company hustle
14:15 - Brands and sub-brands
16:30 - Learning from a design crush
18:45 - Listener takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Watch the full interview here!: youtu.be/f5cww3BKPps
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
LINKS
Remilla's Figma Community profile figma.com/@remilla
Remilla on Twitter twitter.com/hellooothankyou
Damien on Instagram instagram.com/damiencorrell
Check out Figma bit.ly/figma-charli](bit.ly/figma-charli
TIMESTAMPS
0:00 - Introduction to Figma
1:25 - Brand Studio team structure
3:45 - Collaboration with product design on feature launches
6:00 - Where a new project starts
10:20 - The design process for marketing Figma's new commenting feature
13:50 - Brand enablement and review
16:30 - The Figma brand pillars
18:45 - Figma's approach to sub-brand design
22:45 - Role responsibilities for Damien and Remilla
27:00 - Project management
29:50 - Making time to work on the brand itself
31:40 - Web design & development at Figma
34:05 - Metrics of success and iterating
40:00 - Marketing design system and style guides
44:15 - Using Figma at Figma!
46:10 - What Remilla and Damien are most proud of
48:35 - Wrap up
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Watch the full interview here!: youtu.be/l3VPvurU7nI
This show is proudly sponsored by Webflow! Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.
LINKS
Follow Lucy on Twitter twitter.com/lucylist
Check out Hydrogen https://hydrogen.shopify.dev/
And check out Shopify shopify.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Introduction
1:40 - The MUX team structure
4:40 - Use of the UX title at Shopify
6:45 - From centralized to decentralized
13:20 - Collaboration with the product team on Hydrogen
16:35 - Partnering with product marketing
19:10 - Designing the Hydrogen brand & landing page
23:45 - Collaborating in a remote setting
25:30 - Project timeframe
27:35 - The main Shopify brand
30:45 - The Hydrogen brand
35:05 - Regular responsibilities for the core MUX team
38:00 - Testing & metrics of success
44:30 - Project management & prioritising time
48:05 - What Lucy is most proud of
49:45 - Closing thoughts
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Watch the full interview here!: youtu.be/DWqHt_KxgdI
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.co
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.
LINKS
Follow Berenice on Twitter: twitter.com/berenesque
And on Instagram: instagram.com/berenesque
Berenice's site: berenicemendez.co
Check out Hello Sign: hellosign.com
Listen to/watch the Dropbox episode! insidemarketingdesign.co/at/dropbox
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Introducing HelloSign
1:55 - The early days of design at HelloSign
5:50 - Design at helloSign after the acquisition
7:55 - How Berenice and HelloSign fit in to the Brand Studio team
13:20 - Creative review meetings & design collaboration
17:30 - The HelloSign brand
20:10 - Project planning & kickoff
25:20 - The landing page design process
29:00 - Using Webflow for the marketing site
31:00 - Collaboration with Marketing
34:25 - How Berenice's role has changed over the years
37:15- Metrics & responsibilities
41:20 - Advice for a designer getting acquired
44:45 - Moving the HelloSign site to Webflow
50:00 - Do me a favor?
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
LINKS
Follow Liz on Instagram: instagram.com/elizabethgilmore
Check out Dropbox: dropbox.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - A little about Dropbox
1:55 - The 'end-to-end' approach to brand at Dropbox
4:00 - Brand studio team structure
10:15 - Getting buy-in for a team structure change
14:15 - The work involved in See, Buy, Use
17:45 - Collaboration with Marketing on the homepage
23:50 - A product strategy approach to a website
25:25 - The design and development process for the homepage
30:20 - Experimentation and optimisation
32:25 - Making a visual identity system flexible
35:00 - Working with agencies
37:20 - Metrics of success
44:00 - Project management at Dropbox
47:00 - What's next for Brand Studio
52:00 - Takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Watch the full interview here!: youtu.be/4cNhOGQtVZk
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.co
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.
LINKS
Follow Stewart on Twitter: twitter.com/stewartsc
Check out Loom: loom.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - About Loom
1:50 - Team structure at Loom
7:30 - The benefits of in-house brand design
10:10 - Areas of focus for the brand design team
12:25 - Infusing brand in the product
18:40 - Tools at Loom
20:30 - Metrics of success and testing
26:15 - Building the marketing site
27:40 - The Loom brand
30:10 - The rebrand project
37:15 - How the team collaborates on a project
44:20 - Current challenges
46:40 - "It's only software"
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.
LINKS
Monica's YouTube channel: youtube.com/channel/UCTXWK9aaCiJlu6bQboV-oug
Follow Monica on Instagram: instagram.com/themonicagalvan
Instacart: instacart.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - About Instacart & this week's episode
1:45 - Design team structure at Instacart
4:10 - The difference between brand & marketing design
8:45 - What does a production designer do?
11:05 - The Instacart brand
13:30 - The impact of the pandemic on Instacart & Monica's role
18:00 - What the CRM team works on
24:30 - Starting a new project
28:20 - Tools tools tools!
30:40 - The design process and pace for a project
39:00 - Measuring the success of a project
45:35 - What is Monica most proud of?
47:50 - Wrap up
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Watch the full interview here!: youtu.be/4-bS7PkOeZc
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.co
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.
LINKS
Follow Julia on Twitter: twitter.com/juliaajaskolska
Check out Buffer: buffer.com
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - Introduction to Buffer
2:00 - The design team structure
4:00 - Work focus & responsibilities
8:00 - Project planning at Buffer
10:40 - Design process for the new homepage
15:30 - A/B testing & data
19:00 - Tools Buffer uses for the design process
23:15 - Web development
26:10 - Project management
29:00 - Collaborating with developers
32:55 - The Buffer brand
34:55 - Dealing with the workload as a solo designer
39:10 - Building a story brand
41:50 - "Self-service" design at Buffer
44:45 - What is Julia most proud of?
47:50 - Main takeaways & wrap up
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
Watch the full episode here!: youtu.be/jKx2cjy2FRo
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Get more episodes at insidemarketingdesign.co
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 http://charli.link/imd-webflow 💻
It's free to try it out and start building!
Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.
LINKS
Follow Cory on Twitter: twitter.com/coryetzkorn
Check out Cory's logo layout Figma plugin! figma.com/community/plugin/1023743344702871419/Logo-Layout
Check out Notion: https://www.notion.so/
See how I use Notion for my own side hustles: youtu.be/lYkSwSQOnlw
Get more episodes at insidemarketingdesign.co
TIMESTAMPS
0:00 - An introduction to Notion
2:00 - The design org structure at Notion
5:10 - Dreaming and descoping
6:30 - The Notion brand
7:20 - Putting effort into product imagery
11:00 - Illustration at Notion
14:00 - Collaboration with the marketing team
17:00 - Creating a landing page system
20:45 - Project process for updating the site navigation
27:15 - Quick sidebar about meetings
28:30 - The dev process
29:55 - Data and testing at Notion
35:00 - Project planning & design requests
41:45 - Building scalable systems
44:10 - Takeaways
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
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ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
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Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: http://instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv