Branding an AI company - Inside Marketing Design at Scale AI S04E04 Inside Marketing Design 2023-08-02 | Learn how Lin Zagorski Latimer, Staff Brand Designer at Scale AI, navigates the design landscape for Scale AI’s two distinct target audiences: AI-enabled and AI-constrained, and how her work has been shaped by the leap forward in AI technology.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. LINKSCheck out Scale AI scale.comLin's Linkedin linkedin.com/in/linzagorskiLin's Twitter twitter.com/lin_zagorskiLin's website linzagorski.comscale.com/ai-readiness-reportGet more episodes at insidemarketingdesign.comTIMESTAMPS01:10 - Inside the brand team at Scale AI02:00 - Lin’s responsibilities as a Senior Brand Designer05:05 - Where does the brand team fit within the company structure?06:42 - What teams Lin collaborates with the most08:20 - How Lin collaborates with product designers09:55 - How Lin thinks about the Scale AI brand and their audience15:57 - How has the explosion in AI affected the company?18:42 - Working on the 2023 AI Readiness Report25:07 - How Scale AI works and collaborates with agencies38:01 - Maintaining brand consistency and managing internal feedback40:25 - Challenges Lin is currently facing41:35 - Lin’s advice for creating impactful marketing design-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Designing the gold standard for landing pages - Inside Marketing Design at Linear - S04E06 Inside Marketing Design 2024-01-29 | Learn how Julian Lehr, part of the “Magic Team” at Linear, harnesses the power of content and brand to tell engaging stories, why he describes what he does as “packaging design”, and the role of aesthetics in creating a powerful first impression for a product.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. LINKSCheck out Linear https://linear.appFind Julian on Twitter twitter.com/julianlehrJulian on LinkedIn linkedin.com/in/julianlehrFollow the other Linear designers Paco (twitter.com/pacocoursey ) and Edgar ( twitter.com/ambedgar )Get more episodes at insidemarketingdesign.comTIMESTAMPS01:30 - Why Julian describes what he does as “packaging design”03”10 - The “Magic Team” at Linear 07:15 - How designers collaborate at Linear09:30 - How Linear approaches content marketing and storytelling15:40 - Where content fits in the design process18:45 - Julian’s process for writing and creating the Linear homepage27:41 - How Julian and his team worked through the challenges of a homepage redesign36:40 - The design community’s reaction to the new Linear homepage39:18 - How Linear measures the success of a website41:40 - What’s next for the website43:54 - Other projects Julian is working on48:50 - Processes and tools at Linear53:12 - Julian’s advice for people who want to create impactful marketing design -----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Supersides unique team structure for problem solving Inside Marketing Design 2023-09-26 | Catch the full episode here!: youtu.be/HqV-35gmwmEor check it out on your favorite podcast platform. Check out the rest of season 4: youtube.com/playlist?list=PLnjwJAu8MqAFWOgb-mnxXQtMx6_1nLuspThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Solving problems as cross-functional astropods - Inside Marketing Design at Superside S04E05 Inside Marketing Design 2023-09-06 | Piotr Śmietana, Director of Brand and Marketing Creative at Superside, talks about the unique structure of Superside’s marketing creative team, the concept of Creative as a Service, and using “astropods” for remote collaboration.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. LINKSCheck out Superside superside.comPiotr's LinkedIn linkedin.com/in/piotr-smietana-cdGet more episodes at insidemarketingdesign.comTIMESTAMPS01:22 - Inside the marketing creative team at Superside03:07 - How Piotr describes his responsibilities04:00 - Collaboration and creative challenges11:16 - How Piotr describes the Superside brand15:03 - Superside’s brand refresh19:14 - The challenges of rebranding22:47 - What are “astropods” and how do they work? 33:43 - What is “Creative as a Service”?44:52 - Metrics, and how Superside tracks performance46:00 - Challenges, and what’s next for Superside47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
The future of AI (from a brand designer at an AI company) Inside Marketing Design 2023-08-15 | #shortsWatch the full episode!: youtu.be/tdTg9dKL1Swor check it out on your favorite podcast platform.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
creating a tier system for site pages to *actually* make progress on a redesign Inside Marketing Design 2023-07-18 | #shortsWatch the full episode!: youtu.be/n7x68K8GKw8or check it out on your favorite podcast platform.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Advice for brand designers (from Webflows Director of Brand)! Inside Marketing Design 2023-07-11 | #shortsWatch the full episode!: youtu.be/Xr-7TuaTt_IThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
What it really means to level up a brand (feat. Snyk) - Inside Marketing Design S04E03 Inside Marketing Design 2023-07-05 | Learn how Dan Edwards, Senior Visual Designer at Snyk, navigates the fuzzy brief of “leveling up a brand” to create a more immersive experience. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.LINKSCheck out Snyk snyk.ioDan on LinkedIn linkedin.com/in/danieledwards51Dan on Twitter twitter.com/deFigma https://charli.link/try-figmaGet more episodes at insidemarketingdesign.comTIMESTAMPS01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk03:27 - Where does the brand design team fit in Snyk’s company structure?11:26 - Building and implementing a brand design system15:13 - The role of trust in the design process21:11 - What role does the marketing website play at Snyk?23:07 - The process of rebranding the website32:41 - How the design system works at Snyk47:52 - What are some future challenges for Dan and Snyk?51:20 - Dan’s advice for creating impactful brand and marketing design work -----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Behind-the-scenes with Webflows Brand Studio team - Inside Marketing Design S04E02 Inside Marketing Design 2023-06-07 | Learn how Jess Rosenberg, Director of Brand Design and Creative at Webflow, has evolved the Brand Studio team since joining the company in 2021 and how the team consistently puts out such high-quality work. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.LINKSCheck out Webflow - https://charli.link/webflowFin Jess on LinkedIn - linkedin.com/in/jessicarosenbInside Marketing Design at Webflow with Senior Brand Designer Johnnie GómezFigma - insidemarketingdesign.com/at/webflowGet more episodes at insidemarketingdesign.comTIMESTAMPS01:32 - What is the brand studio team at Webflow responsible for?02:40 - Jess’s role as Director of Brand Design and Creative04:07 - How do you measure success with a team of multidisciplinary creatives?06:43 - How the bran studio team is structured at Webflow09:45 - How Webflow works with external agencies11:02 - How the brand studio collaborates with other teams inside Webflow16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand27:25 - Collaborating with the marketing team on a huge event30:57 - Creating demand gen campaign assets33:58 - How Jessica’s team has created a super-fast design system36:33 - How the brand studio team interacts and works with data37:13 - How does Webflow use Webflow?40:59 - How often is the Webflow marketing site updated?42:20 - Jess’s advice to those who want to create impactful brand and marketing design work-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Where do you get your design inspiration? Inside Marketing Design 2023-05-16 | #shorts Catch the full ep here!: youtu.be/dV4FQ0nyclQThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Tools used in a design team meeting Inside Marketing Design 2023-05-15 | #shorts It's super common during remote meetings to use tools *just* for that meeting... But what about the tools and programs that you, as designers, already have open? Catch the full episode here!: youtu.be/dV4FQ0nyclQThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
How this small Brand Studio team uses systems to get work done - S04E01 ConvertKit Inside Marketing Design 2023-05-03 | Learn how Charli and ConvertKit Senior Brand Designer, David Preston, have leveled-up brand and marketing at ConvertKit with better systems, what processes have changed, and what challenges they’re still facing. Get more episodes at insidemarketingdesign.comIn this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. David was a guest in season two of Inside Marketing Design where we talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.LINKSDavid on LinkedIn: linkedin.com/in/thewzrdharryDavid on Twitter: twitter.com/thewzrdharryConvertKit*: https://charli.link/try-convertkitInside Marketing Design at Sendible: insidemarketingdesign.com/at/sendibleInside Marketing Design at Pitch: insidemarketingdesign.com/at/pitchFigma (the design tool we use at ConvertKit)*: https://charli.link/try-figmaI Am A Creator stories: convertkit.com/resources/creator-storiesConvertKit Creator Network*: convertkit.com/features/creator-network(Links marked with * mean I am compensated in some form if you sign up for an account, but at no extra cost to you!)TIMESTAMPS0:00 - Welcome to season 4!02:17 - Who is on the brand studio team at ConvertKit?04:54 - How would you describe your responsibilities as Senior Brand Designer?08:37 - How the brand studio team collaborates17:13 - What is ConvertKit’s Creator Network?20:34 - David’s process for creating assets28:46 - Design systems at ConvertKit35:47 - What’s next for ConvertKit’s design system?39:36 - How ConvertKit completely overhauled their website44:15 - Charli’s top redesign priorities49:05 - What David is looking forward to solving next54:22 - David’s advice for aspiring brand and marketing designers-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Lessons and insights from season 3 of Inside Marketing Design Inside Marketing Design 2022-12-16 | See all the season 3 episodes in this playlist youtube.com/playlist?list=PLnjwJAu8MqAGrZDe2dCPc9h2cb2ugElZ3 or on insidemarketingdesign.comTIMESTAMPS00:00 - Reflecting is the best way to learn02:05 - The importance of a Brand Manager04:04 - Rebrands06:24 - Product imagery in marketing design09:41 - Design systems12:25 - Data and testing16:07 - Copy and copywriters19:31 - Design founders19:57 - Working with contractors and agencies21:59 - Taking ownership23:18 - What’s coming in season 04 -----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Should writers be on the design team? Inside Marketing Design 2022-12-13 | #shorts Catch the full episode here: youtu.be/ED2uDtY7i4A This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Marketing site design system GOALS - Inside Marketing Design at Zendesk | S03E12 Inside Marketing Design 2022-12-07 | Kristina Alford and Meghan Kelley from the Zendesk digital design team talk about using systems and processes to maintain quality and consistency across a very large organization. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaborationZendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! linkedin.com/in/meghangkelleyLINKSCheck out Zendesk zendesk.comKristina on linkedin.com/in/kristina-alford-41226423 Meghan on LinkedIn linkedin.com/in/meghangkelleyGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome01:58 - The Digital Design Team at Zendesk04:48 - How functional design teams work at Zendesk07:41 - Specialist vs generalist teams11:54 - Copywriters on design teams19:20 - How writers and designers can have a better working relationship22:55 - Design systems at Zendesk23:57 - The origins of Greenhouse30:54 - How Zendesk iterates on design systems36:09 - What's next for Greenhouse39:46 - What are block frames?46:35 - Kristina’s and Meghan’s biggest current challenges49:24 - Kristina’s and Meghan’s proudest moments-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
The power of personalized websites Inside Marketing Design 2022-12-07 | #shorts Watch the full interview here: youtu.be/KVHx3PGjPHc This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
The power of website personalization - Inside Marketing Design at RightMessage - S03E11 Inside Marketing Design 2022-11-30 | Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.LINKSCheck out RightMessage rightmessage.comBrennan on LinkedIn linkedin.com/in/brennandunnOptinMonster optinmonster.comConvertKit convertkit.comVS Code code.visualstudio.comFigma figma.comTailwindCSS tailwindcss.comCoolors.co coolors.coTransistor https://transistor.fmLaura Roeder lauraroeder.comTypeform typeform.comPat Flynn patflynn.comDrift drift.comGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:01 - How design works at RightMessage07:17 - How Brennan describes the RightMessage brand14:28 - The strategy behind the new website design15:23 - Tools Brennan uses in the design process17:18 - How Brennan came up with the narrative flow for the new website19:02 - The most challenging parts of the new design22:47 - How long Brennan spends on a design project24:03 - How Brennan uses metrics34:26 - Are there situations where the effort to personalize doesn’t pay off? 40:32 - The biggest challenges Brennan is facing43:01 - Brennan’s proudest design win-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
The importance of documentation Inside Marketing Design 2022-11-28 | #shorts Watch the full episode here!: youtu.be/uJPWin-C928This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Why design documentation is worth your time - Inside Marketing Design at Chargebee - S03E10 Inside Marketing Design 2022-11-23 | Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.LINKSCheck out Chargebee chargebee.comShakthi on LinkedIn linkedin.com/in/shakthi-hari-n-v-18038198The Design Convo Podcast https://anchor.fm/thedesignconvopodcastShakthi's YouTube channel youtube.com/c/ShakthiHariDesignShakthi's website shakthihari.comGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization03:21 - Shakthi’s role as Design Manager06:518 - How internal collaboration works at Chargebee08:30 - How Chargebee uses design systems10:35 - Taking on large projects16:54 - “Problem-aware” web pages vs “solution-aware” pages24:43 - How and why Chargebee lets the marketing team “design” web pages27:53 - The importance of documentation and why it’s an integral part of the process36:10 - How Shakthi’s team works with marketing goals40:35 - The role of metrics in the design process43:34 - How Shakthi decides what projects to revisit and iterate on51:21 - Chargebee’s design process from concept to launch52:24 - Shakthi’s biggest challenges54:51 - Shakthi’s personal and career goals56:09 - Shakthi’s proudest moment-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Designing both moving & static versions of an asset Inside Marketing Design 2022-11-22 | #shorts Watch the full interview: youtu.be/o3vab_HD75kThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
How the Insta algorithm impacts design jobs - Inside Marketing Design at Planoly - S03E09 Inside Marketing Design 2022-11-16 | Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.LINKSCheck out Planoly planoly.comCarra on LinkedIn linkedin.com/in/carra-sykes-606abb25HubSpot hubspot.comFigma figma.comAdobe adobe.comGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?02:52 - Carra’s day-to-day responsibilities as a Design Manager04:27 - What the Marketing Design Team is responsible for07:08 - How Carra describes the PLANOLY brand08:59 - How PLANOLY maintains brand consistency12:02 - How social media design has evolved15:41 - Carra’s process for creating video ads17:31 - Designing for video vs still graphics24:24 - Marketing a product or feature that doesn’t exist yet27:03 - How marketing and product collaborate at PLANOLY29:01 - Carra’s approach to product imagery in design35:24 - How Carra works through ideas that didn’t work37:00 - Who owns and manages the marketing site at PLANOLY41:18 - Working with contractors and agencies50:02 - The biggest challenges Carra is currently facing53:03 - Carra’s proudest moment -----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Measuring the success of print design work Inside Marketing Design 2022-11-14 | #shorts Watch the full episode here: youtu.be/qxU5lviln70This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Breaking free from production work - Inside Marketing Design at Funding Circle - S03E08 Inside Marketing Design 2022-11-09 | Learn how Monika Pawlik, Lead Marketing Designer at Funding Circle, talks about collaborating through Covid, print vs digital design, and how she and her team led Funding Circle's most successful campaign.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses. LINKSCheck out Funding Circle: fundingcircle.comMonika on LinkedIn: linkedin.com/in/monika-pawlikMarketing Design Dispatch: charlimarie.com/newsletterInside Marketing Design at Monday.com: insidemarketingdesign.com/at/mondaydotcomGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:14 - Monika’s role as Lead Marketing Designer04:35 - Where the design team sits in the larger org structure06:24 - How designers collaborate at Funding Circle09:22 - How Monika describes the Funding Circle brand13:01 - How Funding Circle produces TV commercials17:56 - Working with external agencies20:46 - The neon campaign25:43 - The impact of Funding Circle’s most successful campaign28:57 - How much of Monika’s work is print vs digital30:02 - The differences between print and digital design33:03 - How Funding Circle measures the success of print campaigns35:28 - Monika’s biggest challenges37:39 - What’s next for Monika38:23 - Monika’s proudest design moment -----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Getting to know the product Inside Marketing Design 2022-11-08 | #shorts Watch the full interview here: youtu.be/8gyvIAxAMrQ This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Why Paystack optimizes for site speed Inside Marketing Design 2022-11-03 | #shorts Watch the full episode: youtu.be/LufsAY1H4j0This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Scaling a brand FAST - Inside Marketing Design at Oyster - S03E07 Inside Marketing Design 2022-11-02 | Learn how Justin Rands, Director of Brand at Oyster, manages a fast-growing team, and how he and his team have tackled evolving the Oyster brand in a way that differentiates themselves in a crowded space.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.LINKSCheck out Oyster oysterhr.comJustin on LinkedIn linkedin.com/in/justin-rands-2b5bb88Justin's Twitter twitter.com/jayrizpopLoom loom.comInside Marketing Design at Loom insidemarketingdesign.com/at/loomWebflow insidemarketingdesign.com/webflowFreigeist renebieder.com/fonts/neue-freigeistGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:14 - Justin’s role as Director of Brand05:18 - Why Oyster uses Webflow for the marketing website07:17 - How brand and product collaborate at Oyster10:24 - How design and marketing work together14:47 - How Justin build out the Oyster’s brand studio team18:21 - How Justin decides what to outsource23:58 - How Justin would describe the Oyster brand25:59 - Goals for redesigning the home page27:33 - How Oyster uses data in design32:08 - Working with time constraints36:05 - Development and project management tools at Oyster38:42 - How Brand Producers function at Oyster42:17 - How the new home page has performed44:41 - Justin’s biggest challenges47:44 - Areas where Justin wants to grow51:34 - The project Justin is most proud of -----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Designing for a market with slower internet speeds - Inside Marketing Design at Paystack - S03E06 Inside Marketing Design 2022-10-26 | Learn how Tomi Odusanya, Design Lead at Paystack, tackles the issues of speed and performance when designing marketing websites, and how Paystack fosters a collaborative design culture.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.LINKSCheck out Paystack paystack.comPaystack Music paystack.com/musicTomi on Twitter twitter.com/OdusanyaTomTomi on LinkedIn linkedin.com/in/tomi-odusanyaGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:12 - Tomi’s role on the Growth Design Team at Paystack04:23 - Where the Growth Design Team fits into Paystack’s wider design team05:43 - How Tomi describes the Paystack brand08:34 - What the design culture at Paystack is like10:59 - How feedback and collaboration work at Paystack15:20 - The Paystack music project21:12 - How success is measured at Paystack24:53 - Performance and site speed28:40 - How to iterate when a website’s performance isn’t good enough32:55 - Tomi’s advice for designers wanting to improve speed and performance36:02 - How Tomi’s team thinks about conversion rates40:59 - Paystack’s design system42:39 - The career path for a marketing designer43:57 - What Tomi is most proud of-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
How Sketch brings product details to the marketing site Inside Marketing Design 2022-10-24 | #shorts Watch the full episode here: youtu.be/l1N5T1VD7x0Try Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
How Sketch is marketing themselves against Figma/Adobe - Inside Marketing Design at Sketch - S03E05 Inside Marketing Design 2022-10-19 | Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.LINKSCheck out Sketch sketch.comOz on LinkedIn linkedin.com/in/osvaldas-poviliunas-22723084Carly on LinkedIn linkedin.com/in/carlymarsh1Sketch’s developer handoff page sketch.com/handoffGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:04 - Carly’s and Oz’s responsibilities at Sketch04:02 - What is the ratio between product designers and marketing designers? 07:14 - The makeup of the marketing team at Sketch08:55 - Collaboration across teams09:56 - How Carly describes the Sketch brand12:13 - Maintaining consistency across the brand17:00 - How Oz infused the website design with parts of the product19:29 - The shift to a more conversion-focused website design22:00 - Deciding which pages to build27:04 - Oz’s design process29:54 - Sketch’s design system37:20 - How Sketch does user research and testing39:36 - How Sketch approaches competitor pages51:38 - Measuring the success of a marketing website56:36 - How data shapes leadership61:34 - How it feels to design for other designers62:49 - What Oz and Carly are most proud of-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
What a brand REALLY is... Inside Marketing Design 2022-10-17 | #shorts Check out the full episode here: youtu.be/9WjfwQbRjloThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
The truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier - S03E04 Inside Marketing Design 2022-10-12 | Hear from Michael Jeter, Creative Director at Zapier, about the company’s recent rebrand, some surprising challenges they faced, and Michael’s valuable insights on how to advocate for and communicate the true value of design.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one! Zapier is an automation platform that helps you connect different apps to each other without code.LINKSCheck out Zapier zapier.comMichael's LinkedIn linkedin.com/in/michaeljeterFind Michael on Twitter twitter.com/highlydoctoredInstrument instrument.comGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:23 - Michael’s responsibilities as Creative Director03:30 - Zapier’s Brand Studio team05:59 - How to maintain consistency between Brand and Product06:49 - How a fully remote design team stays connected08:43 - Zapier’s recent rebrand16:32 - The red cord21:02 - Rebranding a rebrand32:56 - When processes need to adapt38:20 - Handling the emotional side of a rebrand42:21 - Redesigning the Zapier homepage44:57 - Getting buy-in on change and dealing with “design baggage”48:54 - Connecting the product to the homepage51:11 - Why quality and impact must be the same for design58:13 - Challenges the Zapier team is currently facing65:15 - What Michael is most proud of-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
How to get off the design asset hamster wheel Inside Marketing Design 2022-10-10 | #shorts Watch the full episode here!: youtu.be/yvm-4E1AcOs This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.com-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Working with agencies to free up time - Inside Marketing Design at Auth0 - S03E03 Inside Marketing Design 2022-10-05 | Learn how brand designers at Auth0 work with external agencies to manage workload, and why internal relationship-building is vital to success as a team. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.LINKSCheck out Auth0 auth0.comOkta okta.comAustin's LinkedIn linkedin.com/in/austin-couillardAustin’s site studiocouillard.comFollow Austin on Twitter twitter.com/studiocouillardGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome03:48 - Austin’s responsibilities as a Senior Brand Designer05:38 - What brand designers do at Auth007:50 - Auth0’s creative process09:01 - How brand design works with product design11:43 - How feedback works at Auth014:30 - Working with external agencies21:56 - Merging two brands after an acquisition24:46 - How Auth0 maintains brand consistency27:40 - How template helps deal with change35:02 - How Austin sets goals36:45 - What kind of assets does the marketing team produce?38:45 - How Austin divides his time among many responsibilities41:01 - Challenges Austin is currently facing44:02 - Austin's plans for growth in his career47:50 - The project Austin is most proud of-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
A culture of extreme ownership - Inside Marketing Design at monday.com - S03E02 Inside Marketing Design 2022-09-28 | Learn how marketing designers at monday.com use data, collaboration, and ownership to connect and strengthen the entire brand across multiple channels, including the launch of a Super Bowl ad. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.LINKSCheck out monday: monday.com Noga's LinkedIn: linkedin.com/in/noga-grinberg-b563b66b Danielle's LinkedIn: linkedin.com/in/danielle-hassan-842154126 Get more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome02:37 - Noga’s and Danielle’s roles at monday05:53 - What it means to “own a channel”08:48 - How feedback works at monday11:25 - How Noga and Danielle ensure brand consistency14:02 - How design decisions are made at monday18:37 - How data fits into the day-to-day 20:44 - Measuring the success of brand awareness campaigns26:36 - Embracing a “data-driven” approach28:00 - Behind the scenes of creating a Super Bowl ad33:56 - Working with external agencies35:31 - What Noga and Danielle learned from making a Super Bowl ad39:19 - When (and how) to revamp a home page42:55 - A/B testing at monday47:06 - How a home page revamp affects the rest of the website49:57 - The main challenges Noga and Danielle are currently facing51:36 - What’s next for Noga and Danielle as creative marketing designers53:20 - Noga and Danielle’s proudest moments at monday-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
When the co-founder is also the brand designer! - Inside Marketing Design at Pitch - S03E01 Inside Marketing Design 2022-09-21 | Learn about why brand design was a priority from day one at presentation software company Pitch. This show is proudly sponsored by Webflow http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more. LINKSCheck out Pitch: pitch.comJan Martin on LinkedIn: linkedin.com/in/janmartin2Pitch on Twitter: twitter.com/pitchChristian Reber: linkedin.com/in/christianreberSpecify Figma plugin: specifyapp.comGet more episodes at insidemarketingdesign.comTIMESTAMPS00:00 Welcome00:15 - Jan’s responsibilities and day-to-day at Pitch04:58 - Marketing and brand design at Pitch10:43 - The creative studio team12:51 - The Pitch brand14:55 - How 3D illustration became a big part of the Pitch brand17:35 - How 3D happens at Pitch19:20 - The symbiotic relationship between brand design and product design22:40 - How to ensure consistency between marketing and product23:58 - Getting your team to follow guidelines26:52 - How creative studio collaborates with marketing and growth29:15 - A design system for the marketing tech team35:50 - How to make a design system “fool-proof”37:49 - Design iteration at Pitch41:45 - Individual and team challenges at Pitch46:08 - Jan’s proudest moments at Pitch-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.com-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life podcast: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangley
Learnings from design leaders in season 2 | Inside Marketing Design S02 E12 Inside Marketing Design 2021-12-20 | Sharing key takeaways from season 2 and the ways I’ll be applying these learnings in my role as Creative Director at ConvertKit. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.LINKSCatch up on any episodes you missed:Sendible youtu.be/J9nmAw_mJY4HelpScout youtu.be/ew4-ZLy8TSsStripe youtu.be/vwX3t7ONCTQNotion youtu.be/jKx2cjy2FRoBuffer youtu.be/4-bS7PkOeZcInstacart youtu.be/uCZ5BfGU8FELoom youtu.be/4cNhOGQtVZkDropbox youtu.be/EPYPPxwwFLsHelloSign youtu.be/DWqHt_KxgdIShopify youtu.be/l3VPvurU7nIFigma youtu.be/f5cww3BKPps Get more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Why taking time to reflect helps you learn2:45 - Treating the marketing site as a product4:25 - Making templates for brand assets6:00 - There's no time for testing6:45 - End-to-end branding9:50 - Learning about team structures11:25 - Design team culture12:50 - Small company hustle14:15 - Brands and sub-brands16:30 - Learning from a design crush18:45 - Listener takeaways-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
the RIGHT way to enable non-designers to create assets Inside Marketing Design 2021-12-14 | #ShortsWatch the full interview here!: youtu.be/f5cww3BKPpsThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Designing for designers - Inside Marketing Design at Figma | S02E11 Inside Marketing Design 2021-12-09 | How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)LINKSRemilla's Figma Community profile figma.com/@remillaRemilla on Twitter twitter.com/hellooothankyouDamien on Instagram instagram.com/damiencorrellCheck out Figma bit.ly/figma-charli](bit.ly/figma-charliTIMESTAMPS0:00 - Introduction to Figma1:25 - Brand Studio team structure3:45 - Collaboration with product design on feature launches6:00 - Where a new project starts10:20 - The design process for marketing Figma's new commenting feature13:50 - Brand enablement and review16:30 - The Figma brand pillars18:45 - Figma's approach to sub-brand design22:45 - Role responsibilities for Damien and Remilla27:00 - Project management29:50 - Making time to work on the brand itself31:40 - Web design & development at Figma34:05 - Metrics of success and iterating40:00 - Marketing design system and style guides44:15 - Using Figma at Figma!46:10 - What Remilla and Damien are most proud of 48:35 - Wrap up-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Is a brand ever truly all figured out? Inside Marketing Design 2021-12-02 | #ShortsWatch the full interview here!: youtu.be/l3VPvurU7nIThis show is proudly sponsored by Webflow! Try Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
What is Marketing UX? – Inside Marketing design at Shopify | S02E10 Inside Marketing Design 2021-11-30 | Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.LINKSFollow Lucy on Twitter twitter.com/lucylistCheck out Hydrogen https://hydrogen.shopify.dev/And check out Shopify shopify.comGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Introduction1:40 - The MUX team structure4:40 - Use of the UX title at Shopify6:45 - From centralized to decentralized13:20 - Collaboration with the product team on Hydrogen16:35 - Partnering with product marketing19:10 - Designing the Hydrogen brand & landing page23:45 - Collaborating in a remote setting25:30 - Project timeframe27:35 - The main Shopify brand30:45 - The Hydrogen brand35:05 - Regular responsibilities for the core MUX team38:00 - Testing & metrics of success44:30 - Project management & prioritising time48:05 - What Lucy is most proud of49:45 - Closing thoughts-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Tips for designers when your biz is being acquired Inside Marketing Design 2021-11-24 | #ShortsWatch the full interview here!: youtu.be/DWqHt_KxgdITry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.co-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
When your company gets acquired – Inside Marketing Design at HelloSign | S02E09 Inside Marketing Design 2021-11-23 | Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.LINKSFollow Berenice on Twitter: twitter.com/berenesqueAnd on Instagram: instagram.com/berenesqueBerenice's site: berenicemendez.coCheck out Hello Sign: hellosign.comListen to/watch the Dropbox episode! insidemarketingdesign.co/at/dropboxGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Introducing HelloSign1:55 - The early days of design at HelloSign5:50 - Design at helloSign after the acquisition7:55 - How Berenice and HelloSign fit in to the Brand Studio team13:20 - Creative review meetings & design collaboration17:30 - The HelloSign brand20:10 - Project planning & kickoff25:20 - The landing page design process29:00 - Using Webflow for the marketing site31:00 - Collaboration with Marketing34:25 - How Berenice's role has changed over the years37:15- Metrics & responsibilities41:20 - Advice for a designer getting acquired44:45 - Moving the HelloSign site to Webflow50:00 - Do me a favor?-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
End-to-end branding - Inside Marketing Design at Dropbox | S02E08 Inside Marketing Design 2021-11-17 | Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.LINKSFollow Liz on Instagram: instagram.com/elizabethgilmoreCheck out Dropbox: dropbox.comGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - A little about Dropbox1:55 - The 'end-to-end' approach to brand at Dropbox4:00 - Brand studio team structure10:15 - Getting buy-in for a team structure change14:15 - The work involved in See, Buy, Use17:45 - Collaboration with Marketing on the homepage23:50 - A product strategy approach to a website 25:25 - The design and development process for the homepage30:20 - Experimentation and optimisation32:25 - Making a visual identity system flexible 35:00 - Working with agencies37:20 - Metrics of success44:00 - Project management at Dropbox47:00 - What's next for Brand Studio52:00 - Takeaways-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
How to start a rebrand process Inside Marketing Design 2021-11-16 | #shortsWatch the full interview here!: youtu.be/4cNhOGQtVZkTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.co-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Designing 2500 logo options - Inside Marketing Design at Loom | S02E07 Inside Marketing Design 2021-11-10 | Learn about the Loom rebrand and how the team work hard on culture and processes to infuse brand design in the product from Senior Director of Brand Design Stewart Scott-Curran. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users. LINKSFollow Stewart on Twitter: twitter.com/stewartscCheck out Loom: loom.comGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - About Loom1:50 - Team structure at Loom7:30 - The benefits of in-house brand design10:10 - Areas of focus for the brand design team12:25 - Infusing brand in the product18:40 - Tools at Loom20:30 - Metrics of success and testing26:15 - Building the marketing site27:40 - The Loom brand30:10 - The rebrand project37:15 - How the team collaborates on a project44:20 - Current challenges46:40 - "It's only software"-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Making design craveable - Inside Marketing Design at Instacart | S02E06 Inside Marketing Design 2021-11-02 | Hear about the channel-based marketing design approach at Instacart from Senior Marketing Designer on the CRM team, Monica Galvan.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.LINKSMonica's YouTube channel: youtube.com/channel/UCTXWK9aaCiJlu6bQboV-ougFollow Monica on Instagram: instagram.com/themonicagalvanInstacart: instacart.comGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - About Instacart & this week's episode1:45 - Design team structure at Instacart4:10 - The difference between brand & marketing design8:45 - What does a production designer do?11:05 - The Instacart brand13:30 - The impact of the pandemic on Instacart & Monica's role18:00 - What the CRM team works on24:30 - Starting a new project28:20 - Tools tools tools!30:40 - The design process and pace for a project39:00 - Measuring the success of a project45:35 - What is Monica most proud of?47:50 - Wrap up-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Are design tools making us lazy? [hot take 🔥] Inside Marketing Design 2021-10-29 | #shortsWatch the full interview here!: youtu.be/4-bS7PkOeZcThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.co-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Bringing personality to a brand - Inside Marketing Design at Buffer | S02 E05 Inside Marketing Design 2021-10-26 | Hear about the frameworks and processes Julia uses to bring personality to Buffer's brand and operate as a team of one. This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.LINKSFollow Julia on Twitter: twitter.com/juliaajaskolskaCheck out Buffer: buffer.comGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - Introduction to Buffer2:00 - The design team structure4:00 - Work focus & responsibilities8:00 - Project planning at Buffer10:40 - Design process for the new homepage15:30 - A/B testing & data19:00 - Tools Buffer uses for the design process23:15 - Web development26:10 - Project management29:00 - Collaborating with developers32:55 - The Buffer brand34:55 - Dealing with the workload as a solo designer39:10 - Building a story brand41:50 - "Self-service" design at Buffer44:45 - What is Julia most proud of?47:50 - Main takeaways & wrap up-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
When is a landing page just too long? Inside Marketing Design 2021-10-20 | #shortsWatch the full episode here!: youtu.be/jKx2cjy2FRoThis show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Get more episodes at insidemarketingdesign.co-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
Scaling marketing design processes - Inside Marketing Design at Notion | S02 E04 Inside Marketing Design 2021-10-19 | Hear how Cory Etzkorn creates scalable marketing design systems and processes for fast-growing workspace tool Notion.This show is proudly sponsored by Webflow! http://charli.link/imd-webflowTry Webflow for your portfolio, personal site or marketing site by signing up here:💻 http://charli.link/imd-webflow 💻It's free to try it out and start building!Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.LINKSFollow Cory on Twitter: twitter.com/coryetzkornCheck out Cory's logo layout Figma plugin! figma.com/community/plugin/1023743344702871419/Logo-LayoutCheck out Notion: https://www.notion.so/See how I use Notion for my own side hustles: youtu.be/lYkSwSQOnlwGet more episodes at insidemarketingdesign.coTIMESTAMPS0:00 - An introduction to Notion2:00 - The design org structure at Notion5:10 - Dreaming and descoping6:30 - The Notion brand7:20 - Putting effort into product imagery11:00 - Illustration at Notion14:00 - Collaboration with the marketing team17:00 - Creating a landing page system20:45 - Project process for updating the site navigation27:15 - Quick sidebar about meetings28:30 - The dev process29:55 - Data and testing at Notion35:00 - Project planning & design requests41:45 - Building scalable systems44:10 - Takeaways-----------------------------------------------ABOUT THE SHOW 🎙️Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.insidemarketingdesign.co-----------------------------------------------ABOUT THE HOST 🦄Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch-----------------------------------------------Charli's Links:Website: charlimarie.comYouTube: youtube.com/charlimarietvDesign Life: https://www.designlife.fmTwitter: twitter.com/charliprangleyInstagram: http://instagram.com/charliprangleyTwitch: twitch.tv/charlimarietv
