Inside Marketing DesignLearn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
TIMESTAMPS 0:00 - A little about Dropbox 1:55 - The 'end-to-end' approach to brand at Dropbox 4:00 - Brand studio team structure 10:15 - Getting buy-in for a team structure change 14:15 - The work involved in See, Buy, Use 17:45 - Collaboration with Marketing on the homepage 23:50 - A product strategy approach to a website 25:25 - The design and development process for the homepage 30:20 - Experimentation and optimisation 32:25 - Making a visual identity system flexible 35:00 - Working with agencies 37:20 - Metrics of success 44:00 - Project management at Dropbox 47:00 - What's next for Brand Studio 52:00 - Takeaways
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
End-to-end branding - Inside Marketing Design at Dropbox | S02E08Inside Marketing Design2021-11-17 | Learn about the 'end-to-end' approach Dropbox takes to brand and how it applies to their team structure.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.
TIMESTAMPS 0:00 - A little about Dropbox 1:55 - The 'end-to-end' approach to brand at Dropbox 4:00 - Brand studio team structure 10:15 - Getting buy-in for a team structure change 14:15 - The work involved in See, Buy, Use 17:45 - Collaboration with Marketing on the homepage 23:50 - A product strategy approach to a website 25:25 - The design and development process for the homepage 30:20 - Experimentation and optimisation 32:25 - Making a visual identity system flexible 35:00 - Working with agencies 37:20 - Metrics of success 44:00 - Project management at Dropbox 47:00 - What's next for Brand Studio 52:00 - Takeaways
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangley Twitch: twitch.tv/charlimarietvDesigning the gold standard for landing pages - Inside Marketing Design at Linear - S04E06Inside Marketing Design2024-01-29 | Learn how Julian Lehr, part of the “Magic Team” at Linear, harnesses the power of content and brand to tell engaging stories, why he describes what he does as “packaging design”, and the role of aesthetics in creating a powerful first impression for a product. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.
TIMESTAMPS 01:30 - Why Julian describes what he does as “packaging design” 03”10 - The “Magic Team” at Linear 07:15 - How designers collaborate at Linear 09:30 - How Linear approaches content marketing and storytelling 15:40 - Where content fits in the design process 18:45 - Julian’s process for writing and creating the Linear homepage 27:41 - How Julian and his team worked through the challenges of a homepage redesign 36:40 - The design community’s reaction to the new Linear homepage 39:18 - How Linear measures the success of a website 41:40 - What’s next for the website 43:54 - Other projects Julian is working on 48:50 - Processes and tools at Linear 53:12 - Julian’s advice for people who want to create impactful marketing design
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleySolving problems as cross-functional astropods - Inside Marketing Design at Superside S04E05Inside Marketing Design2023-09-06 | Piotr Śmietana, Director of Brand and Marketing Creative at Superside, talks about the unique structure of Superside’s marketing creative team, the concept of Creative as a Service, and using “astropods” for remote collaboration. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
TIMESTAMPS 01:22 - Inside the marketing creative team at Superside 03:07 - How Piotr describes his responsibilities 04:00 - Collaboration and creative challenges 11:16 - How Piotr describes the Superside brand 15:03 - Superside’s brand refresh 19:14 - The challenges of rebranding 22:47 - What are “astropods” and how do they work? 33:43 - What is “Creative as a Service”? 44:52 - Metrics, and how Superside tracks performance 46:00 - Challenges, and what’s next for Superside 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyBranding an AI company - Inside Marketing Design at Scale AI S04E04Inside Marketing Design2023-08-02 | Learn how Lin Zagorski Latimer, Staff Brand Designer at Scale AI, navigates the design landscape for Scale AI’s two distinct target audiences: AI-enabled and AI-constrained, and how her work has been shaped by the leap forward in AI technology. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.
TIMESTAMPS 01:10 - Inside the brand team at Scale AI 02:00 - Lin’s responsibilities as a Senior Brand Designer 05:05 - Where does the brand team fit within the company structure? 06:42 - What teams Lin collaborates with the most 08:20 - How Lin collaborates with product designers 09:55 - How Lin thinks about the Scale AI brand and their audience 15:57 - How has the explosion in AI affected the company? 18:42 - Working on the 2023 AI Readiness Report 25:07 - How Scale AI works and collaborates with agencies 38:01 - Maintaining brand consistency and managing internal feedback 40:25 - Challenges Lin is currently facing 41:35 - Lin’s advice for creating impactful marketing design
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyWhat it really means to level up a brand (feat. Snyk) - Inside Marketing Design S04E03Inside Marketing Design2023-07-05 | Learn how Dan Edwards, Senior Visual Designer at Snyk, navigates the fuzzy brief of “leveling up a brand” to create a more immersive experience. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.
TIMESTAMPS 01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk 03:27 - Where does the brand design team fit in Snyk’s company structure? 11:26 - Building and implementing a brand design system 15:13 - The role of trust in the design process 21:11 - What role does the marketing website play at Snyk? 23:07 - The process of rebranding the website 32:41 - How the design system works at Snyk 47:52 - What are some future challenges for Dan and Snyk? 51:20 - Dan’s advice for creating impactful brand and marketing design work
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyBehind-the-scenes with Webflows Brand Studio team - Inside Marketing Design S04E02Inside Marketing Design2023-06-07 | Learn how Jess Rosenberg, Director of Brand Design and Creative at Webflow, has evolved the Brand Studio team since joining the company in 2021 and how the team consistently puts out such high-quality work. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.
Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.
TIMESTAMPS 01:32 - What is the brand studio team at Webflow responsible for? 02:40 - Jess’s role as Director of Brand Design and Creative 04:07 - How do you measure success with a team of multidisciplinary creatives? 06:43 - How the bran studio team is structured at Webflow 09:45 - How Webflow works with external agencies 11:02 - How the brand studio collaborates with other teams inside Webflow 16:01 - How did Webflow Conf come together and what was the brand studio team responsible for? 22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand 27:25 - Collaborating with the marketing team on a huge event 30:57 - Creating demand gen campaign assets 33:58 - How Jessica’s team has created a super-fast design system 36:33 - How the brand studio team interacts and works with data 37:13 - How does Webflow use Webflow? 40:59 - How often is the Webflow marketing site updated? 42:20 - Jess’s advice to those who want to create impactful brand and marketing design work
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyHow this small Brand Studio team uses systems to get work done - S04E01 ConvertKitInside Marketing Design2023-05-03 | Learn how Charli and ConvertKit Senior Brand Designer, David Preston, have leveled-up brand and marketing at ConvertKit with better systems, what processes have changed, and what challenges they’re still facing.
In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing.
David was a guest in season two of Inside Marketing Design where we talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.
(Links marked with * mean I am compensated in some form if you sign up for an account, but at no extra cost to you!)
TIMESTAMPS 0:00 - Welcome to season 4! 02:17 - Who is on the brand studio team at ConvertKit? 04:54 - How would you describe your responsibilities as Senior Brand Designer? 08:37 - How the brand studio team collaborates 17:13 - What is ConvertKit’s Creator Network? 20:34 - David’s process for creating assets 28:46 - Design systems at ConvertKit 35:47 - What’s next for ConvertKit’s design system? 39:36 - How ConvertKit completely overhauled their website 44:15 - Charli’s top redesign priorities 49:05 - What David is looking forward to solving next 54:22 - David’s advice for aspiring brand and marketing designers
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
TIMESTAMPS 00:00 - Reflecting is the best way to learn 02:05 - The importance of a Brand Manager 04:04 - Rebrands 06:24 - Product imagery in marketing design 09:41 - Design systems 12:25 - Data and testing 16:07 - Copy and copywriters 19:31 - Design founders 19:57 - Working with contractors and agencies 21:59 - Taking ownership 23:18 - What’s coming in season 04
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyMarketing site design system GOALS - Inside Marketing Design at Zendesk | S03E12Inside Marketing Design2022-12-07 | Kristina Alford and Meghan Kelley from the Zendesk digital design team talk about using systems and processes to maintain quality and consistency across a very large organization. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration
Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.
Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! linkedin.com/in/meghangkelley
TIMESTAMPS 00:00 Welcome 01:58 - The Digital Design Team at Zendesk 04:48 - How functional design teams work at Zendesk 07:41 - Specialist vs generalist teams 11:54 - Copywriters on design teams 19:20 - How writers and designers can have a better working relationship 22:55 - Design systems at Zendesk 23:57 - The origins of Greenhouse 30:54 - How Zendesk iterates on design systems 36:09 - What's next for Greenhouse 39:46 - What are block frames? 46:35 - Kristina’s and Meghan’s biggest current challenges 49:24 - Kristina’s and Meghan’s proudest moments
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyThe power of website personalization - Inside Marketing Design at RightMessage - S03E11Inside Marketing Design2022-11-30 | Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.
Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.
TIMESTAMPS 00:00 Welcome 02:01 - How design works at RightMessage 07:17 - How Brennan describes the RightMessage brand 14:28 - The strategy behind the new website design 15:23 - Tools Brennan uses in the design process 17:18 - How Brennan came up with the narrative flow for the new website 19:02 - The most challenging parts of the new design 22:47 - How long Brennan spends on a design project 24:03 - How Brennan uses metrics 34:26 - Are there situations where the effort to personalize doesn’t pay off? 40:32 - The biggest challenges Brennan is facing 43:01 - Brennan’s proudest design win
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyWhy design documentation is worth your time - Inside Marketing Design at Chargebee - S03E10Inside Marketing Design2022-11-23 | Shakthi Hari, Design Manager at Chargebee, talks about the importance of systems and processes at Chargebee, and how they are able to accomplish so much with a relatively small team. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.
Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.
TIMESTAMPS 00:00 Welcome 02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization 03:21 - Shakthi’s role as Design Manager 06:518 - How internal collaboration works at Chargebee 08:30 - How Chargebee uses design systems 10:35 - Taking on large projects 16:54 - “Problem-aware” web pages vs “solution-aware” pages 24:43 - How and why Chargebee lets the marketing team “design” web pages 27:53 - The importance of documentation and why it’s an integral part of the process 36:10 - How Shakthi’s team works with marketing goals 40:35 - The role of metrics in the design process 43:34 - How Shakthi decides what projects to revisit and iterate on 51:21 - Chargebee’s design process from concept to launch 52:24 - Shakthi’s biggest challenges 54:51 - Shakthi’s personal and career goals 56:09 - Shakthi’s proudest moment
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyHow the Insta algorithm impacts design jobs - Inside Marketing Design at Planoly - S03E09Inside Marketing Design2022-11-16 | Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
TIMESTAMPS 00:00 Welcome 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure? 02:52 - Carra’s day-to-day responsibilities as a Design Manager 04:27 - What the Marketing Design Team is responsible for 07:08 - How Carra describes the PLANOLY brand 08:59 - How PLANOLY maintains brand consistency 12:02 - How social media design has evolved 15:41 - Carra’s process for creating video ads 17:31 - Designing for video vs still graphics 24:24 - Marketing a product or feature that doesn’t exist yet 27:03 - How marketing and product collaborate at PLANOLY 29:01 - Carra’s approach to product imagery in design 35:24 - How Carra works through ideas that didn’t work 37:00 - Who owns and manages the marketing site at PLANOLY 41:18 - Working with contractors and agencies 50:02 - The biggest challenges Carra is currently facing 53:03 - Carra’s proudest moment
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyBreaking free from production work - Inside Marketing Design at Funding Circle - S03E08Inside Marketing Design2022-11-09 | Learn how Monika Pawlik, Lead Marketing Designer at Funding Circle, talks about collaborating through Covid, print vs digital design, and how she and her team led Funding Circle's most successful campaign.
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Monika Pawlik, Lead Marketing Designer at Funding Circle. Monika talks about how she and her team have collaborated and stayed a tight-knit group through lots of change, working with external agencies, and how Funding Circle’s most successful campaign came to fruition.
Funding Circle is a UK-based lending platform that offers specialized funding options for small businesses.
TIMESTAMPS 00:00 Welcome 02:14 - Monika’s role as Lead Marketing Designer 04:35 - Where the design team sits in the larger org structure 06:24 - How designers collaborate at Funding Circle 09:22 - How Monika describes the Funding Circle brand 13:01 - How Funding Circle produces TV commercials 17:56 - Working with external agencies 20:46 - The neon campaign 25:43 - The impact of Funding Circle’s most successful campaign 28:57 - How much of Monika’s work is print vs digital 30:02 - The differences between print and digital design 33:03 - How Funding Circle measures the success of print campaigns 35:28 - Monika’s biggest challenges 37:39 - What’s next for Monika 38:23 - Monika’s proudest design moment
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyScaling a brand FAST - Inside Marketing Design at Oyster - S03E07Inside Marketing Design2022-11-02 | Learn how Justin Rands, Director of Brand at Oyster, manages a fast-growing team, and how he and his team have tackled evolving the Oyster brand in a way that differentiates themselves in a crowded space. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.
Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.
TIMESTAMPS 00:00 Welcome 02:14 - Justin’s role as Director of Brand 05:18 - Why Oyster uses Webflow for the marketing website 07:17 - How brand and product collaborate at Oyster 10:24 - How design and marketing work together 14:47 - How Justin build out the Oyster’s brand studio team 18:21 - How Justin decides what to outsource 23:58 - How Justin would describe the Oyster brand 25:59 - Goals for redesigning the home page 27:33 - How Oyster uses data in design 32:08 - Working with time constraints 36:05 - Development and project management tools at Oyster 38:42 - How Brand Producers function at Oyster 42:17 - How the new home page has performed 44:41 - Justin’s biggest challenges 47:44 - Areas where Justin wants to grow 51:34 - The project Justin is most proud of
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyDesigning for a market with slower internet speeds - Inside Marketing Design at Paystack - S03E06Inside Marketing Design2022-10-26 | Learn how Tomi Odusanya, Design Lead at Paystack, tackles the issues of speed and performance when designing marketing websites, and how Paystack fosters a collaborative design culture. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Tomi Odusanya, Design Lead on the Growth Design Team at Paystack. Tomi has a lot of experience as a designer and developer, so he brings real knowledge to the issues of speed and performance when building marketing websites for people with slower internet access. In addition to those metrics, Tomi talks about how Paystack uses data, the importance of understanding your users, and how to iterate on a live project when it’s not performing well enough. Tomi also talks about the design culture at Paystack and the things they do to foster that.
Paystack is a payment platform for businesses in Africa. They were the first Nigerian company to be accepted into Y Combinator back in 2015, and they are now a remote-friendly team of about 250 people with offices in Nigeria, Ghana, and South Africa.
TIMESTAMPS 00:00 Welcome 02:12 - Tomi’s role on the Growth Design Team at Paystack 04:23 - Where the Growth Design Team fits into Paystack’s wider design team 05:43 - How Tomi describes the Paystack brand 08:34 - What the design culture at Paystack is like 10:59 - How feedback and collaboration work at Paystack 15:20 - The Paystack music project 21:12 - How success is measured at Paystack 24:53 - Performance and site speed 28:40 - How to iterate when a website’s performance isn’t good enough 32:55 - Tomi’s advice for designers wanting to improve speed and performance 36:02 - How Tomi’s team thinks about conversion rates 40:59 - Paystack’s design system 42:39 - The career path for a marketing designer 43:57 - What Tomi is most proud of
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyHow Sketch is marketing themselves against Figma/Adobe - Inside Marketing Design at Sketch - S03E05Inside Marketing Design2022-10-19 | Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.
Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.
Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.
TIMESTAMPS 00:00 Welcome 02:04 - Carly’s and Oz’s responsibilities at Sketch 04:02 - What is the ratio between product designers and marketing designers? 07:14 - The makeup of the marketing team at Sketch 08:55 - Collaboration across teams 09:56 - How Carly describes the Sketch brand 12:13 - Maintaining consistency across the brand 17:00 - How Oz infused the website design with parts of the product 19:29 - The shift to a more conversion-focused website design 22:00 - Deciding which pages to build 27:04 - Oz’s design process 29:54 - Sketch’s design system 37:20 - How Sketch does user research and testing 39:36 - How Sketch approaches competitor pages 51:38 - Measuring the success of a marketing website 56:36 - How data shapes leadership 61:34 - How it feels to design for other designers 62:49 - What Oz and Carly are most proud of
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyThe truth about the RE-rebrand of Zapier - Inside Marketing Design at Zapier - S03E04Inside Marketing Design2022-10-12 | Hear from Michael Jeter, Creative Director at Zapier, about the company’s recent rebrand, some surprising challenges they faced, and Michael’s valuable insights on how to advocate for and communicate the true value of design. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Michael Jeter, Creative Director at Zapier, talks with Charli about Zapier’s recent rebrand and some surprising challenges they faced throughout the process. Michael is a fantastic storyteller, and he digs into his ideas about the philosophy behind design and how to communicate its true value. From the use of data and user research to process techniques and effectively managing a team, Michael shares so many valuable insights. You don’t want to miss this one!
Zapier is an automation platform that helps you connect different apps to each other without code.
TIMESTAMPS 00:00 Welcome 02:23 - Michael’s responsibilities as Creative Director 03:30 - Zapier’s Brand Studio team 05:59 - How to maintain consistency between Brand and Product 06:49 - How a fully remote design team stays connected 08:43 - Zapier’s recent rebrand 16:32 - The red cord 21:02 - Rebranding a rebrand 32:56 - When processes need to adapt 38:20 - Handling the emotional side of a rebrand 42:21 - Redesigning the Zapier homepage 44:57 - Getting buy-in on change and dealing with “design baggage” 48:54 - Connecting the product to the homepage 51:11 - Why quality and impact must be the same for design 58:13 - Challenges the Zapier team is currently facing 65:15 - What Michael is most proud of
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyWorking with agencies to free up time - Inside Marketing Design at Auth0 - S03E03Inside Marketing Design2022-10-05 | Learn how brand designers at Auth0 work with external agencies to manage workload, and why internal relationship-building is vital to success as a team. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, Austin Couillard, Senior Brand Designer at Auth0, talks with Charli about how the internal brand team works with external agencies to manage all the brand design needs, as well as the internal relationship-building that Austin considers vital to his work. Auth0 is an authentication and authorization platform that companies can use to make their users' signup and login process really smooth and, most of all, very secure.
TIMESTAMPS 00:00 Welcome 03:48 - Austin’s responsibilities as a Senior Brand Designer 05:38 - What brand designers do at Auth0 07:50 - Auth0’s creative process 09:01 - How brand design works with product design 11:43 - How feedback works at Auth0 14:30 - Working with external agencies 21:56 - Merging two brands after an acquisition 24:46 - How Auth0 maintains brand consistency 27:40 - How template helps deal with change 35:02 - How Austin sets goals 36:45 - What kind of assets does the marketing team produce? 38:45 - How Austin divides his time among many responsibilities 41:01 - Challenges Austin is currently facing 44:02 - Austin's plans for growth in his career 47:50 - The project Austin is most proud of
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode, monday.com’s Noga Grinberg and Danielle Hassan talk about how large teams are able to function and succeed using data, collaboration, and ownership. They also go behind the scenes of how they created and launched a massive multi-channel marketing campaign (including a Super Bowl ad). Monday offers workflow management tools that help teams collaborate on projects and stay productive.
TIMESTAMPS 00:00 Welcome 02:37 - Noga’s and Danielle’s roles at monday 05:53 - What it means to “own a channel” 08:48 - How feedback works at monday 11:25 - How Noga and Danielle ensure brand consistency 14:02 - How design decisions are made at monday 18:37 - How data fits into the day-to-day 20:44 - Measuring the success of brand awareness campaigns 26:36 - Embracing a “data-driven” approach 28:00 - Behind the scenes of creating a Super Bowl ad 33:56 - Working with external agencies 35:31 - What Noga and Danielle learned from making a Super Bowl ad 39:19 - When (and how) to revamp a home page 42:55 - A/B testing at monday 47:06 - How a home page revamp affects the rest of the website 49:57 - The main challenges Noga and Danielle are currently facing 51:36 - What’s next for Noga and Danielle as creative marketing designers 53:20 - Noga and Danielle’s proudest moments at monday
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Pitch aims to help teams collaborate on creating beautiful presentations. It was started in 2018 by the co-founders of Wunderlist, including today’s guest, Jan Martin. Jan is both a co-founder and a brand designer, which makes him unique in the SaaS space.
In this episode, Jan talks about how the design-centric DNA of Pitch came from learnings he had at Wunderlist, the importance of design systems that everyone can use, why he’s not a fan of wireframes, and much more.
TIMESTAMPS 00:00 Welcome 00:15 - Jan’s responsibilities and day-to-day at Pitch 04:58 - Marketing and brand design at Pitch 10:43 - The creative studio team 12:51 - The Pitch brand 14:55 - How 3D illustration became a big part of the Pitch brand 17:35 - How 3D happens at Pitch 19:20 - The symbiotic relationship between brand design and product design 22:40 - How to ensure consistency between marketing and product 23:58 - Getting your team to follow guidelines 26:52 - How creative studio collaborates with marketing and growth 29:15 - A design system for the marketing tech team 35:50 - How to make a design system “fool-proof” 37:49 - Design iteration at Pitch 41:45 - Individual and team challenges at Pitch 46:08 - Jan’s proudest moments at Pitch
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Website: charlimarie.com YouTube: youtube.com/charlimarietv Design Life podcast: https://www.designlife.fm Twitter: twitter.com/charliprangley Instagram: http://instagram.com/charliprangleyLearnings from design leaders in season 2 | Inside Marketing Design S02 E12Inside Marketing Design2021-12-20 | Sharing key takeaways from season 2 and the ways I’ll be applying these learnings in my role as Creative Director at ConvertKit. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Reflection is an important part of the learning process. It’s not enough to just consume great insights from industry leaders, we need to think about how we’ll apply what we’re learning too! That’s what I’m doing in this episode. Tune in to hear my key takeaways from the season, and some from IMD listeners as well.
TIMESTAMPS 0:00 - Why taking time to reflect helps you learn 2:45 - Treating the marketing site as a product 4:25 - Making templates for brand assets 6:00 - There's no time for testing 6:45 - End-to-end branding 9:50 - Learning about team structures 11:25 - Design team culture 12:50 - Small company hustle 14:15 - Brands and sub-brands 16:30 - Learning from a design crush 18:45 - Listener takeaways
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
TIMESTAMPS 0:00 - Introduction to Figma 1:25 - Brand Studio team structure 3:45 - Collaboration with product design on feature launches 6:00 - Where a new project starts 10:20 - The design process for marketing Figma's new commenting feature 13:50 - Brand enablement and review 16:30 - The Figma brand pillars 18:45 - Figma's approach to sub-brand design 22:45 - Role responsibilities for Damien and Remilla 27:00 - Project management 29:50 - Making time to work on the brand itself 31:40 - Web design & development at Figma 34:05 - Metrics of success and iterating 40:00 - Marketing design system and style guides 44:15 - Using Figma at Figma! 46:10 - What Remilla and Damien are most proud of 48:35 - Wrap up
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
This show is proudly sponsored by Webflow! Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.
TIMESTAMPS 0:00 - Introduction 1:40 - The MUX team structure 4:40 - Use of the UX title at Shopify 6:45 - From centralized to decentralized 13:20 - Collaboration with the product team on Hydrogen 16:35 - Partnering with product marketing 19:10 - Designing the Hydrogen brand & landing page 23:45 - Collaborating in a remote setting 25:30 - Project timeframe 27:35 - The main Shopify brand 30:45 - The Hydrogen brand 35:05 - Regular responsibilities for the core MUX team 38:00 - Testing & metrics of success 44:30 - Project management & prioritising time 48:05 - What Lucy is most proud of 49:45 - Closing thoughts
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.
TIMESTAMPS 0:00 - Introducing HelloSign 1:55 - The early days of design at HelloSign 5:50 - Design at helloSign after the acquisition 7:55 - How Berenice and HelloSign fit in to the Brand Studio team 13:20 - Creative review meetings & design collaboration 17:30 - The HelloSign brand 20:10 - Project planning & kickoff 25:20 - The landing page design process 29:00 - Using Webflow for the marketing site 31:00 - Collaboration with Marketing 34:25 - How Berenice's role has changed over the years 37:15- Metrics & responsibilities 41:20 - Advice for a designer getting acquired 44:45 - Moving the HelloSign site to Webflow 50:00 - Do me a favor?
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.
TIMESTAMPS 0:00 - About Loom 1:50 - Team structure at Loom 7:30 - The benefits of in-house brand design 10:10 - Areas of focus for the brand design team 12:25 - Infusing brand in the product 18:40 - Tools at Loom 20:30 - Metrics of success and testing 26:15 - Building the marketing site 27:40 - The Loom brand 30:10 - The rebrand project 37:15 - How the team collaborates on a project 44:20 - Current challenges 46:40 - "It's only software"
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.
TIMESTAMPS 0:00 - About Instacart & this week's episode 1:45 - Design team structure at Instacart 4:10 - The difference between brand & marketing design 8:45 - What does a production designer do? 11:05 - The Instacart brand 13:30 - The impact of the pandemic on Instacart & Monica's role 18:00 - What the CRM team works on 24:30 - Starting a new project 28:20 - Tools tools tools! 30:40 - The design process and pace for a project 39:00 - Measuring the success of a project 45:35 - What is Monica most proud of? 47:50 - Wrap up
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.
TIMESTAMPS 0:00 - Introduction to Buffer 2:00 - The design team structure 4:00 - Work focus & responsibilities 8:00 - Project planning at Buffer 10:40 - Design process for the new homepage 15:30 - A/B testing & data 19:00 - Tools Buffer uses for the design process 23:15 - Web development 26:10 - Project management 29:00 - Collaborating with developers 32:55 - The Buffer brand 34:55 - Dealing with the workload as a solo designer 39:10 - Building a story brand 41:50 - "Self-service" design at Buffer 44:45 - What is Julia most proud of? 47:50 - Main takeaways & wrap up
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
This show is proudly sponsored by Webflow! http://charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building!
Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.
TIMESTAMPS 0:00 - An introduction to Notion 2:00 - The design org structure at Notion 5:10 - Dreaming and descoping 6:30 - The Notion brand 7:20 - Putting effort into product imagery 11:00 - Illustration at Notion 14:00 - Collaboration with the marketing team 17:00 - Creating a landing page system 20:45 - Project process for updating the site navigation 27:15 - Quick sidebar about meetings 28:30 - The dev process 29:55 - Data and testing at Notion 35:00 - Project planning & design requests 41:45 - Building scalable systems 44:10 - Takeaways
----------------------------------------------- ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
----------------------------------------------- ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch