Inside Marketing Design | Inside Marketing Design at Contentful – Episode 3 @InsideMarketingDesign | Uploaded July 2021 | Updated October 2024, 1 hour ago.
Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.

Follow Grace on Instagram instagram.com/creative.fancy or connect on LinkedIn linkedin.com/in/grace-tai-81842424
And you can check out Contentful at contentful.com

0:00 - Intro
1:10 - Brand design team structure
5:00 - What the brand design team works on
6:20 - Being promoted to management
11:20 - Working on a project at Contentful
15:45 - Dividing the design work
17:40 - Project management
20:50 - Measuring success
22:05 - Web design at Contentful
25:00 - Goals & challenges
27:50 - The impact of brand design in the company
31:00 - Wrap up

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ABOUT THE SHOW 🎙️

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.

Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.

insidemarketingdesign.co

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ABOUT THE HOST 🦄

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch

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Charli's Links:

Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv