Inside Marketing Design | Inside Marketing Design at Proof – Episode 4 @InsideMarketingDesign | Uploaded July 2021 | Updated October 2024, 52 minutes ago.
In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).

Follow Brent on Twitter twitter.com/brentpalmer and visit his site at https://brentpalmer.design

Learn more about Proof for website personalization using my affiliate link here: bit.ly/3x9WE1X

Get the Mixpanel annotation kit here: figma.com/community/file/806626024182535168 '

TIMESTAMPS
0:00 - Introduction
1:20 - Team structure
5:25 - Responsibilities & metrics
9:00 - Creating templates & guides
12:30 - Design tools
14:00 - The future of the design. Team at Proof
15:45 - Marketing focusses
18:50 - How a project works
27:10 - Interesting experiment results
31:25 - Challenges & areas for growth
35:20 - What Brent loves about his job
36:00 - Wrap up

-----------------------------------------------
ABOUT THE SHOW 🎙️

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.

Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.

insidemarketingdesign.co

-----------------------------------------------
ABOUT THE HOST 🦄

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch

-----------------------------------------------
Charli's Links:

Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv