Inside Marketing Design | Solo designer at a HUGE global brand - Inside Marketing Design at Panasonic Lumix - Episode 6 @InsideMarketingDesign | Uploaded July 2021 | Updated October 2024, 1 hour ago.
You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.
Follow Panasonic Lumix on instagram: instagram.com/lumixUSA
You can find Steph at twitter.com/stephyeahdesign
TIMESTAMPS:
0:00 - Introduction
1:30 - Team structure
6:40 - Marketing team focus
8:50 - Social media efforts
10:00 - Design tools & workflow
10:45 - Working with head office in Japan
14:30 - Role responsibilities
17:50 - Projects at Lumix
21:15 - Brand refinements
23:20 - Determining the success of a project
26:05 - Challenges & areas for growth
28:50 - Favorite parts of the job
30:00 - Wrap up
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.
Follow Panasonic Lumix on instagram: instagram.com/lumixUSA
You can find Steph at twitter.com/stephyeahdesign
TIMESTAMPS:
0:00 - Introduction
1:30 - Team structure
6:40 - Marketing team focus
8:50 - Social media efforts
10:00 - Design tools & workflow
10:45 - Working with head office in Japan
14:30 - Role responsibilities
17:50 - Projects at Lumix
21:15 - Brand refinements
23:20 - Determining the success of a project
26:05 - Challenges & areas for growth
28:50 - Favorite parts of the job
30:00 - Wrap up
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
