Inside Marketing Design | Designing for designers - Inside Marketing Design at Figma | S02E11 @InsideMarketingDesign | Uploaded December 2021 | Updated October 2024, 3 hours ago.
How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
LINKS
Remilla's Figma Community profile figma.com/@remilla
Remilla on Twitter twitter.com/hellooothankyou
Damien on Instagram instagram.com/damiencorrell
Check out Figma bit.ly/figma-charli](bit.ly/figma-charli
TIMESTAMPS
0:00 - Introduction to Figma
1:25 - Brand Studio team structure
3:45 - Collaboration with product design on feature launches
6:00 - Where a new project starts
10:20 - The design process for marketing Figma's new commenting feature
13:50 - Brand enablement and review
16:30 - The Figma brand pillars
18:45 - Figma's approach to sub-brand design
22:45 - Role responsibilities for Damien and Remilla
27:00 - Project management
29:50 - Making time to work on the brand itself
31:40 - Web design & development at Figma
34:05 - Metrics of success and iterating
40:00 - Marketing design system and style guides
44:15 - Using Figma at Figma!
46:10 - What Remilla and Damien are most proud of
48:35 - Wrap up
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)
LINKS
Remilla's Figma Community profile figma.com/@remilla
Remilla on Twitter twitter.com/hellooothankyou
Damien on Instagram instagram.com/damiencorrell
Check out Figma bit.ly/figma-charli](bit.ly/figma-charli
TIMESTAMPS
0:00 - Introduction to Figma
1:25 - Brand Studio team structure
3:45 - Collaboration with product design on feature launches
6:00 - Where a new project starts
10:20 - The design process for marketing Figma's new commenting feature
13:50 - Brand enablement and review
16:30 - The Figma brand pillars
18:45 - Figma's approach to sub-brand design
22:45 - Role responsibilities for Damien and Remilla
27:00 - Project management
29:50 - Making time to work on the brand itself
31:40 - Web design & development at Figma
34:05 - Metrics of success and iterating
40:00 - Marketing design system and style guides
44:15 - Using Figma at Figma!
46:10 - What Remilla and Damien are most proud of
48:35 - Wrap up
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.co
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv
