Inside Marketing Design | How Sketch is marketing themselves against Figma/Adobe - Inside Marketing Design at Sketch - S03E05 @InsideMarketingDesign | Uploaded October 2022 | Updated October 2024, 3 hours ago.
Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.
Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.
Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.
LINKS
Check out Sketch sketch.com
Oz on LinkedIn linkedin.com/in/osvaldas-poviliunas-22723084
Carly on LinkedIn linkedin.com/in/carlymarsh1
Sketch’s developer handoff page sketch.com/handoff
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:04 - Carly’s and Oz’s responsibilities at Sketch
04:02 - What is the ratio between product designers and marketing designers?
07:14 - The makeup of the marketing team at Sketch
08:55 - Collaboration across teams
09:56 - How Carly describes the Sketch brand
12:13 - Maintaining consistency across the brand
17:00 - How Oz infused the website design with parts of the product
19:29 - The shift to a more conversion-focused website design
22:00 - Deciding which pages to build
27:04 - Oz’s design process
29:54 - Sketch’s design system
37:20 - How Sketch does user research and testing
39:36 - How Sketch approaches competitor pages
51:38 - Measuring the success of a marketing website
56:36 - How data shapes leadership
61:34 - How it feels to design for other designers
62:49 - What Oz and Carly are most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Sketch CMO, Carly Marsh, and Digital Designer, Osvaldas Poviliunas, about Sketch’s new website, how they incorporated the brand’s personality into the new design, and why it’s so important that product design informs every aspect of marketing design.
Carly and Oz talk very openly about their take on competition, how they think through and design competitor comparison pages, and Sketch’s place in the market. And, yes, they absolutely talk about the fact that their biggest competitor, Figma, has just been acquired by Adobe, and what that means for them.
Sketch is a design tool launched in 2010, and was one of the first tools truly built for digital design.
LINKS
Check out Sketch sketch.com
Oz on LinkedIn linkedin.com/in/osvaldas-poviliunas-22723084
Carly on LinkedIn linkedin.com/in/carlymarsh1
Sketch’s developer handoff page sketch.com/handoff
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:04 - Carly’s and Oz’s responsibilities at Sketch
04:02 - What is the ratio between product designers and marketing designers?
07:14 - The makeup of the marketing team at Sketch
08:55 - Collaboration across teams
09:56 - How Carly describes the Sketch brand
12:13 - Maintaining consistency across the brand
17:00 - How Oz infused the website design with parts of the product
19:29 - The shift to a more conversion-focused website design
22:00 - Deciding which pages to build
27:04 - Oz’s design process
29:54 - Sketch’s design system
37:20 - How Sketch does user research and testing
39:36 - How Sketch approaches competitor pages
51:38 - Measuring the success of a marketing website
56:36 - How data shapes leadership
61:34 - How it feels to design for other designers
62:49 - What Oz and Carly are most proud of
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
