Inside Marketing Design | Being a team of one | Inside Marketing Design at WEconnect - Episode 8 @InsideMarketingDesign | Uploaded July 2021 | Updated October 2024, 51 minutes ago.
Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.

If you’re struggling with substance use disorder or mental health, visit https://www.weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com

‍TIMESTAMPS:
0:00 - Introduction
2:10 - The WEconnect team structure
7:20 - Marketing design focusses
9:00 - Dealing with two different target audiences
11:45 - Metrics of success
14:30 - How a project starts
16:20 - Design process & tools
20:00 - Challenges
21:30 - Usability testing for marketing materials
27:00 - Career growth
30:10 - Why in-house marketing design?
32:25 - Wrap up

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ABOUT THE SHOW 🎙️

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.

Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.

insidemarketingdesign.co

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ABOUT THE HOST 🦄

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: pages.charlimarie.com/marketing-design-dispatch

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Charli's Links:

Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Twitch: twitch.tv/charlimarietv