Inside Marketing Design | Solving problems as cross-functional 'astropods' - Inside Marketing Design at Superside S04E05 @InsideMarketingDesign | Uploaded September 2023 | Updated October 2024, 1 hour ago.
Piotr Śmietana, Director of Brand and Marketing Creative at Superside, talks about the unique structure of Superside’s marketing creative team, the concept of Creative as a Service, and using “astropods” for remote collaboration.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
LINKS
Check out Superside superside.com
Piotr's LinkedIn linkedin.com/in/piotr-smietana-cd
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
Piotr Śmietana, Director of Brand and Marketing Creative at Superside, talks about the unique structure of Superside’s marketing creative team, the concept of Creative as a Service, and using “astropods” for remote collaboration.
This show is proudly sponsored by Webflow! charli.link/imd-webflow
Try Webflow for your portfolio, personal site or marketing site by signing up here:
💻 charli.link/imd-webflow 💻
It's free to try it out and start building!
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.
LINKS
Check out Superside superside.com
Piotr's LinkedIn linkedin.com/in/piotr-smietana-cd
Get more episodes at insidemarketingdesign.com
TIMESTAMPS
01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work
-----------------------------------------------
ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
insidemarketingdesign.com
-----------------------------------------------
ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: charlimarie.com/newsletter
-----------------------------------------------
Charli's Links:
Website: charlimarie.com
YouTube: youtube.com/charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: twitter.com/charliprangley
Instagram: instagram.com/charliprangley
