Uploaded October 2025 | Updated September 2026, 3 weeks ago
In this episode, I speak with Sho Joseph Ozaki Tan, founder of the Public Longevity Group (PLG), about an often overlooked challenge in longevity research: public perception and trust. Sho explains how PLG uses cultural intelligence to map sentiment across the US, analysing everything from Google search trends to Reddit discussions and media coverage. We explore their fascinating findings: longevity interest clusters heavily in wealthy, educated, liberal regions, while vast swaths of America remain sceptical or unengaged.
We discuss the challenges of data reliability in the age of bots and AI, the five narrative archetypes PLG has identified, and whether cultural change should precede or follow scientific breakthroughs. This conversation reveals how public trust might be the missing ingredient for bringing longevity advances to society.
Support PLG's campaign: lifespan.io/plgcampaign?utm_source=youtube&utm_medium=shikiscience&utm_campaign=plg_2025)
Learn more / contact: plg@lifespan.io
LinkedIn: linkedin.com/company/public-longevity-group
X: https://x.com/PublicLongevity
Find me on Twitter - twitter.com/EleanorSheekey
Support the channel
through PayPal - paypal.me/sheekeyscience?country.x=GB&locale.x=en_GB
through Patreon - patreon.com/TheSheekeyScienceShow
TIMESTAMPS
00:00 – Intro & Project Overview
00:35 – What problem is PLG solving?
05:55 – How to measure “cultural intelligence”
10:40 – Early U.S. findings: demographics & geography
17:45 – Media and Reddit sentiment analysis
20:55 – Twitter/X and “hot moments” in longevity
30:20 – Turning insights into A/B-tested narratives
36:30 – Research vs. cultural challenges
40:30 – Closing thoughts & where to learn more
Please note that The Sheekey Science Show is distinct from Eleanor Sheekey's teaching and research roles. The information provided in this show is not medical advice, nor should it be taken or applied as a replacement for medical advice. The Sheekey Science Show and guests assume no liability for the application of the information discussed.
Icons in intro; "freepik.com/free-photos-vectors/background"Background vector created by freepik - freepik.com
In this episode, I speak with Sho Joseph Ozaki Tan, founder of the Public Longevity Group (PLG), about an often overlooked challenge in longevity research: public perception and trust. Sho explains how PLG uses cultural intelligence to map sentiment across the US, analysing everything from Google search trends to Reddit discussions and media coverage. We explore their fascinating findings: longevity interest clusters heavily in wealthy, educated, liberal regions, while vast swaths of America remain sceptical or unengaged.
We discuss the challenges of data reliability in the age of bots and AI, the five narrative archetypes PLG has identified, and whether cultural change should precede or follow scientific breakthroughs. This conversation reveals how public trust might be the missing ingredient for bringing longevity advances to society.
Support PLG's campaign: lifespan.io/plgcampaign?utm_source=youtube&utm_medium=shikiscience&utm_campaign=plg_2025)
Learn more / contact: plg@lifespan.io
LinkedIn: linkedin.com/company/public-longevity-group
X: https://x.com/PublicLongevity
Find me on Twitter - twitter.com/EleanorSheekey
Support the channel
through PayPal - paypal.me/sheekeyscience?country.x=GB&locale.x=en_GB
through Patreon - patreon.com/TheSheekeyScienceShow
TIMESTAMPS
00:00 – Intro & Project Overview
00:35 – What problem is PLG solving?
05:55 – How to measure “cultural intelligence”
10:40 – Early U.S. findings: demographics & geography
17:45 – Media and Reddit sentiment analysis
20:55 – Twitter/X and “hot moments” in longevity
30:20 – Turning insights into A/B-tested narratives
36:30 – Research vs. cultural challenges
40:30 – Closing thoughts & where to learn more
Please note that The Sheekey Science Show is distinct from Eleanor Sheekey's teaching and research roles. The information provided in this show is not medical advice, nor should it be taken or applied as a replacement for medical advice. The Sheekey Science Show and guests assume no liability for the application of the information discussed.
Icons in intro; "freepik.com/free-photos-vectors/background"Background vector created by freepik - freepik.com
