JCDecaux | Creativity as a force for growth | Changemakers | JCDecaux UK @JCDecaux | Uploaded November 2023 | Updated October 2024, 12 hours ago.
Want to unlock the secret to creating the perfect poster?
In this episode, Chris Langley, Director of Global Media Partnerships at System 1, and Nick Drewe, Research Executive at JCDecaux UK, join Ian Whittaker to share how they worked with brands such as Three and Specsavers to develop new results-driven guidelines on how to create the perfect poster.
The new collaborative research from System1, Lumen Research and JCDecaux UK combines #AI, Emotion and Attention testing to show that creativity is a key driver for effectiveness.
In a world where attention is a finite resource, find out how to optimise your #OutOfHome creative to build your brand and drive results through the brand funnel.
You can download your own copy of ‘How to make the perfect digital poster’ here 👉 changemakers.jcdecaux.co.uk/?GetAsset=1711
Want to unlock the secret to creating the perfect poster?
In this episode, Chris Langley, Director of Global Media Partnerships at System 1, and Nick Drewe, Research Executive at JCDecaux UK, join Ian Whittaker to share how they worked with brands such as Three and Specsavers to develop new results-driven guidelines on how to create the perfect poster.
The new collaborative research from System1, Lumen Research and JCDecaux UK combines #AI, Emotion and Attention testing to show that creativity is a key driver for effectiveness.
In a world where attention is a finite resource, find out how to optimise your #OutOfHome creative to build your brand and drive results through the brand funnel.
You can download your own copy of ‘How to make the perfect digital poster’ here 👉 changemakers.jcdecaux.co.uk/?GetAsset=1711
![[Entertainment & Culture] The Meg: Mega shark attack at Southern Cross Station | JCDecaux Australia](https://i.ytimg.com/vi/OjoMM7NvFog/hqdefault.jpg "[Entertainment & Culture] The Meg: Mega shark attack at Southern Cross Station | JCDecaux Australia
Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use.
Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen - creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!
Learn more: https://bit.ly/2KQhevb")
