Uploaded February 2026 | Updated September 2026, 1 week ago
Curly hair advice is full of contradictions—from washing frequency to moisture and hold. In this video, I break down why curly hair rules are so confusing and what actually works instead.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📥 Download the Strong Hold Method Cheat Sheet: genamarie.co/product/strong-hold-method-cheat-sheet
Summary on the blog: genamarie.co/2026/02/contradictory-curly-hair-advice-why-its-confusing-and-what-actually-matters
★STRANDPRINT 5% off with code GENA: strandprint.com
➜PRODUCT LINKS
• Curlsmith Curl Reset Detox Shampoo, 10% off with GENA: glnk.io/w7975/genamarieco
Amazon: amzlink.to/az0mwwilJ0iNp
Ulta: howl.link/qp1tdleuhiw6i
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Maui Moisture Lightweight Hydration Shampoo & Conditioner: amzlink.to/az09EGQlqdLTA
• Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask
Amazon: amzlink.to/az0c7yI5fbObP
Ulta: howl.me/ckuesPOfCtm
• Curlsmith Bond Curl Rehab Salve, 10% off with code GENA: tidd.ly/3aY5fil
Amazon: amzlink.to/az0evnMwpR4if
Ulta: howl.link/5r63x1ubjy6fa
• Olaplex No. 3: Amazon: amzlink.to/az08TREnGanSC
Ulta: howl.me/ckulgzwY93q
• K18 Molecular Repair Mask: amzlink.to/az0gAFqukmPXL
➜WHAT I'M WEARING
Top: howl.link/pq6g8dysxketj
➜TIMESTAMPS
0:00 Intro
1:49 Contradiction #1: Washing frequency
5:31 Contradiction #2: Moisture
10:04 Contradiction #3: Protein vs. moisture
13:45 Contradiction #4: Porosity
17:06 Final thoughts
18:47 Need support?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
Curly hair advice is full of contradictions—from washing frequency to moisture and hold. In this video, I break down why curly hair rules are so confusing and what actually works instead.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📥 Download the Strong Hold Method Cheat Sheet: genamarie.co/product/strong-hold-method-cheat-sheet
Summary on the blog: genamarie.co/2026/02/contradictory-curly-hair-advice-why-its-confusing-and-what-actually-matters
★STRANDPRINT 5% off with code GENA: strandprint.com
➜PRODUCT LINKS
• Curlsmith Curl Reset Detox Shampoo, 10% off with GENA: glnk.io/w7975/genamarieco
Amazon: amzlink.to/az0mwwilJ0iNp
Ulta: howl.link/qp1tdleuhiw6i
• Ouidad Water Works Shampoo, 25% off with GENAMARIE: bit.ly/3LhfP2X
Amazon: amzlink.to/az0Ib2ozqOyXN
Ulta: howl.me/clncAJVPgni
• Maui Moisture Lightweight Hydration Shampoo & Conditioner: amzlink.to/az09EGQlqdLTA
• Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask
Amazon: amzlink.to/az0c7yI5fbObP
Ulta: howl.me/ckuesPOfCtm
• Curlsmith Bond Curl Rehab Salve, 10% off with code GENA: tidd.ly/3aY5fil
Amazon: amzlink.to/az0evnMwpR4if
Ulta: howl.link/5r63x1ubjy6fa
• Olaplex No. 3: Amazon: amzlink.to/az08TREnGanSC
Ulta: howl.me/ckulgzwY93q
• K18 Molecular Repair Mask: amzlink.to/az0gAFqukmPXL
➜WHAT I'M WEARING
Top: howl.link/pq6g8dysxketj
➜TIMESTAMPS
0:00 Intro
1:49 Contradiction #1: Washing frequency
5:31 Contradiction #2: Moisture
10:04 Contradiction #3: Protein vs. moisture
13:45 Contradiction #4: Porosity
17:06 Final thoughts
18:47 Need support?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
