Uploaded July 2026 | Updated September 2026, 1 week ago
If your curls are still frizzy even though you've been following all the advice — the advice might be the problem. I'm covering 5 specific things most people do that quietly work against their hold, and what to do instead.
👉🏼Summary on the blog: genamarie.co/2026/07/popular-curl-advice-thats-actually-causing-your-frizz
📥 Minimal Refresh Method: genamarie.co/product/minimal-refresh-method-flowchart
👉🏼Moisture Hold Balance Framework: genamarie.co/2026/04/how-to-build-a-curl-routine-that-lasts-step-by-step-moisture-hold-balance-framework
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
➜PRODUCT LINKS
• K18 Molecular Repair Mask
Amazon: amzlink.to/az0gAFqukmPXL
Sephora: howl.link/7lthmw1os34e0
• Olaplex No. 3 Plus
Amazon: amzlink.to/az0dhux3Z9jVC
Ulta: howl.link/pfm7aj3tryr63
• Curlsmith Bond Curl Rehab Salve, 10% off with code GENA: tidd.ly/3aY5fil
Amazon: amzlink.to/az0evnMwpR4if
Ulta: howl.link/5r63x1ubjy6fa
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: agcare.sjv.io/xkQBev
Amazon: amzlink.to/az0MfXhZbJG3H
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
• Living Proof Leave-In Conditioning Spray
Living Proof: go.shopmy.us/p-65383989
Amazon: amzlink.to/az0oIsgtXZH70
Ulta: howl.link/3l8fqu62yxbh1
• Joico Joigel Firm Styling Gel
Amazon: amzlink.to/az0qfQ1ffkg1v
Ulta: howl.link/4guxb7xz1u902
• Hair Repear Towel, Un-dyed: amzlink.to/az06iCyN0fUQi
• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c
• AG ULTRADYNAMICS Extra-Firm Finishing Spray, 20% off with code GENA20: agcare.sjv.io/zz0KBm
Amazon: amzlink.to/az0nRRL411ma1
Ulta: howl.link/egjq7m9bccrt8
• Curlsmith Flawless Finish Hairspray, 10% off with GENA: tidd.ly/3qpo0Tb
Buy from Ulta: howl.link/2tn112tjnmprb
• Curlsmith Bonding Oil, 10% off with code GENA: tidd.ly/3PHwiMW
Amazon: amzlink.to/az05q7EMj1GaQ
Ulta: howl.link/010hm2o7otet7
• MopTop Mongono Oil, 20% off with code GENA20: moptophair.com/products/moptop-mongongo-oil?p=HeG1V4j0A
Amazon: amzlink.to/az0JE1CC5QSmx
➜WHAT I'M WEARING
Top: howl.link/5t27c68ynrrwz
Nails (UV gel): kokoistusa.com/products/nt-65-ditto
Lip, shade "giddy": amzlink.to/az0rgwanjwT4J
➜TIMESTAMPS
0:00 Intro
0:37 Deep Conditioning Weekly
3:32 Layering Multiple Styling Products
6:35 Styling on Soaking Wet Hair
9:45 Using a Finishing Oil After Styling
12:33 Refreshing with Conditioner
16:10 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★CURLSMITH 10% off with code GENA: glnk.io/xj7n4/gena
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
If your curls are still frizzy even though you've been following all the advice — the advice might be the problem. I'm covering 5 specific things most people do that quietly work against their hold, and what to do instead.
👉🏼Summary on the blog: genamarie.co/2026/07/popular-curl-advice-thats-actually-causing-your-frizz
📥 Minimal Refresh Method: genamarie.co/product/minimal-refresh-method-flowchart
👉🏼Moisture Hold Balance Framework: genamarie.co/2026/04/how-to-build-a-curl-routine-that-lasts-step-by-step-moisture-hold-balance-framework
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
➜PRODUCT LINKS
• K18 Molecular Repair Mask
Amazon: amzlink.to/az0gAFqukmPXL
Sephora: howl.link/7lthmw1os34e0
• Olaplex No. 3 Plus
Amazon: amzlink.to/az0dhux3Z9jVC
Ulta: howl.link/pfm7aj3tryr63
• Curlsmith Bond Curl Rehab Salve, 10% off with code GENA: tidd.ly/3aY5fil
Amazon: amzlink.to/az0evnMwpR4if
Ulta: howl.link/5r63x1ubjy6fa
• Ouidad Advanced Climate Control Stronger Hold Gel, 25% off with GENAMARIE: bit.ly/3Q9XlkM
Amazon: amzlink.to/az0i7jAWvgL3D
Ulta: howl.me/ckulgzWavIK
• AG Liquid Effects Medium Hold Weightless Styling Gel, 20% off with code GENA20: agcare.sjv.io/xkQBev
Amazon: amzlink.to/az0MfXhZbJG3H
• Curlsmith Miracle Shield Heat Protection Spray, 10% off with code GENA: tidd.ly/3BfRzdn
Amazon: amzlink.to/az0zYDYarGivf
Ulta: howl.link/zx2q7483p5rpm
• Living Proof Leave-In Conditioning Spray
Living Proof: go.shopmy.us/p-65383989
Amazon: amzlink.to/az0oIsgtXZH70
Ulta: howl.link/3l8fqu62yxbh1
• Joico Joigel Firm Styling Gel
Amazon: amzlink.to/az0qfQ1ffkg1v
Ulta: howl.link/4guxb7xz1u902
• Hair Repear Towel, Un-dyed: amzlink.to/az06iCyN0fUQi
• Bouclème Flairosol Mist Spray Bottle, 15% off with code GENA15: https://collabs.shop/y3cj1c
• AG ULTRADYNAMICS Extra-Firm Finishing Spray, 20% off with code GENA20: agcare.sjv.io/zz0KBm
Amazon: amzlink.to/az0nRRL411ma1
Ulta: howl.link/egjq7m9bccrt8
• Curlsmith Flawless Finish Hairspray, 10% off with GENA: tidd.ly/3qpo0Tb
Buy from Ulta: howl.link/2tn112tjnmprb
• Curlsmith Bonding Oil, 10% off with code GENA: tidd.ly/3PHwiMW
Amazon: amzlink.to/az05q7EMj1GaQ
Ulta: howl.link/010hm2o7otet7
• MopTop Mongono Oil, 20% off with code GENA20: moptophair.com/products/moptop-mongongo-oil?p=HeG1V4j0A
Amazon: amzlink.to/az0JE1CC5QSmx
➜WHAT I'M WEARING
Top: howl.link/5t27c68ynrrwz
Nails (UV gel): kokoistusa.com/products/nt-65-ditto
Lip, shade "giddy": amzlink.to/az0rgwanjwT4J
➜TIMESTAMPS
0:00 Intro
0:37 Deep Conditioning Weekly
3:32 Layering Multiple Styling Products
6:35 Styling on Soaking Wet Hair
9:45 Using a Finishing Oil After Styling
12:33 Refreshing with Conditioner
16:10 Need more help?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★CURLSMITH 10% off with code GENA: glnk.io/xj7n4/gena
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
