Uploaded January 2026 | Updated September 2026, 1 week ago
I tested curly hair products in 2025 to see how brand claims held up in real routines. This video breaks down what worked, what didn’t, and why some products fail despite great reviews.
Summary on the blog: genamarie.co/2026/01/best-worst-curly-hair-products-i-tried-in-2025
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
🎥 CURLY HAIR PRODUCTS PLAYLIST: studio.youtube.com/playlist/PLcFghU1dAGroqUjY2am72AIQc0KJFTzvW/edit
➜PRODUCT LINKS
✅ BEST:
• Curlsmith Awestruck Definition Cream, 10% off with code GENAMARIE: tidd.ly/4plRYkM
Amazon: amzlink.to/az0asOFXEuG94
Ulta: howl.link/jpy753fh7mddq
• Joico Joigel Firm Styling Gel
Amazon: amzlink.to/az0qfQ1ffkg1v
Ulta: howl.link/4guxb7xz1u902
• Lolavie Perfecting Leave-In
Amazon: amzlink.to/az0VW26QAaIZA
Ulta: howl.link/x4qocv7khjnap
• Living Proof Dry Volume Texture Spray
Living Proof: bit.ly/47gbx7r
Amazon: amzlink.to/az0lLhFk85YHQ
Ulta: howl.link/4jb8726b7h5jz
• Briogeo Superfoods Acai Passionfruit Lightweight Hydration Hair Mask
Amazon: amzlink.to/az04NYtBxKm2u
Ulta: howl.link/jqqkhuy6ujgkc
• Innersense Repair Mask, 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/engoxO
Amazon: amzlink.to/az0XS1rxlO1DP
Ulta: howl.link/4wve1jh1gc6rc
❌WORST:
• Olaplex Weightless Nourishing Mask (Fine–Medium Hair): amzlink.to/az00no4ZLM8Br
• LolaVie Intense Repair Treatment: amzlink.to/az09zGe6VWMIm
• En Love Beauty Coconut Milk & Aloe Vera Moisture Crush Foaming Mousse: amzlink.to/az087sT5YCRM3
• The Doux Gangster Wrap Foam: amzlink.to/az0ePiQPJlszi
• Pattern Mousse: amzlink.to/az0amkUwzWxW0
• Fenty Homecurl Cream: howl.link/51b245lmsx1cr
➜TIMESTAMPS
0:00 Intro
The Worst
0:48 Mask
2:32 Repair treatment
4:24 Foaming mousse
6:39 Foam
8:59 Mousse
10:42 Curl cream
The Best
13:04 Definition cream
15:27 Gel
16:55 Leave-in
17:56 Texture spray
19:26 Mask
20:21 Repair mask
22:19 Still stuck?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
I tested curly hair products in 2025 to see how brand claims held up in real routines. This video breaks down what worked, what didn’t, and why some products fail despite great reviews.
Summary on the blog: genamarie.co/2026/01/best-worst-curly-hair-products-i-tried-in-2025
🗓 CURLY HAIR TRACKER & PLANNER: genamarie.co/product/curly-hair-tracker-planner
🎥 CURLY HAIR PRODUCTS PLAYLIST: studio.youtube.com/playlist/PLcFghU1dAGroqUjY2am72AIQc0KJFTzvW/edit
➜PRODUCT LINKS
✅ BEST:
• Curlsmith Awestruck Definition Cream, 10% off with code GENAMARIE: tidd.ly/4plRYkM
Amazon: amzlink.to/az0asOFXEuG94
Ulta: howl.link/jpy753fh7mddq
• Joico Joigel Firm Styling Gel
Amazon: amzlink.to/az0qfQ1ffkg1v
Ulta: howl.link/4guxb7xz1u902
• Lolavie Perfecting Leave-In
Amazon: amzlink.to/az0VW26QAaIZA
Ulta: howl.link/x4qocv7khjnap
• Living Proof Dry Volume Texture Spray
Living Proof: bit.ly/47gbx7r
Amazon: amzlink.to/az0lLhFk85YHQ
Ulta: howl.link/4jb8726b7h5jz
• Briogeo Superfoods Acai Passionfruit Lightweight Hydration Hair Mask
Amazon: amzlink.to/az04NYtBxKm2u
Ulta: howl.link/jqqkhuy6ujgkc
• Innersense Repair Mask, 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/engoxO
Amazon: amzlink.to/az0XS1rxlO1DP
Ulta: howl.link/4wve1jh1gc6rc
❌WORST:
• Olaplex Weightless Nourishing Mask (Fine–Medium Hair): amzlink.to/az00no4ZLM8Br
• LolaVie Intense Repair Treatment: amzlink.to/az09zGe6VWMIm
• En Love Beauty Coconut Milk & Aloe Vera Moisture Crush Foaming Mousse: amzlink.to/az087sT5YCRM3
• The Doux Gangster Wrap Foam: amzlink.to/az0ePiQPJlszi
• Pattern Mousse: amzlink.to/az0amkUwzWxW0
• Fenty Homecurl Cream: howl.link/51b245lmsx1cr
➜TIMESTAMPS
0:00 Intro
The Worst
0:48 Mask
2:32 Repair treatment
4:24 Foaming mousse
6:39 Foam
8:59 Mousse
10:42 Curl cream
The Best
13:04 Definition cream
15:27 Gel
16:55 Leave-in
17:56 Texture spray
19:26 Mask
20:21 Repair mask
22:19 Still stuck?
New videos every Sunday, so please subscribe so you don't miss a new video! youtube.com/genamarie?sub_confirmation=1
💌 Subscribe to my blog via email and receive a Free Wash Day Calendar & Guide! https://genamarie.ck.page/d45316eaa1
Emails are sent 1x per week and include a copy of my latest blog post.
📆 CURL COACHING MEMBERSHIP: genamarie.co/curl-coaching
📝 HAIR TYPE QUIZ: genamarie.co/hair-type-quiz
📥 DIGITAL RESOURCES: genamarie.co/digital-resources
➜FOLLOW
• BLOG: genamarie.co
• EMAIL (business inquiries): info@genamarie.co
• INSTAGRAM: instagram.com/GenaMarie.co
• THREADS: threads.net/@genamarie.co
• FACEBOOK: facebook.com/GenaMarie.co
• PINTEREST: pinterest.com/GenaMarieCo
➜HAIR TYPE
• 3A-3B curls
• High porosity
• Medium to coarse texture
• Low density
➜SHOP MY PRODUCTS:
genamarie.co/shop
amazon.com/shop/genam
➜MY DISCOUNT CODES
★STRANDPRINT 5% off with code GENA: strandprint.com
★UMBERTO GIANNINI 20% off with code GENAMARIECO: us.umbertogiannini.com/GENAMARIECO
★TOOTILAB 15% off with code GENAMARIE: tootilab.com/GENAMARIE
★ INNERSENSE 15% off first order with code GENA15: innersenseorganicbeauty.pxf.io/bkj9nx
★ OUIDAD 25% off with code GENAMARIE: bit.ly/GMOuidad
★ AG HAIR 20% off with code GENA20: agcare.sjv.io/eKgoyZ
★ BOUCLÈME 15% off with code GENA15: boucleme.us/GENA15
★ BOUNCE CURL 10% off with code GENAMARIE: glnk.io/x26q/genamarieco
★ JESSICURL 10% off with code GENAMARIE: shareasale.com/r.cfm?u=680741&m=137946&b=2278196
★ MINHA BEAUTY 10% off with code GENAMARIE: minhabeauty.com/?ref=GENAMARIE
★ CURLFRIEND COLLECTIVE 10% off through link: bit.ly/CurlfriendCollective
★ KITSCH 15% off with code GENA15: bit.ly/KitschGena15
★ HOT HEAD THERMAL HAIRCARE 10% off with code GENAMARIE: bit.ly/ThermalHaircareGM
★ CURLS MONTHLY $5 off: curlsmonthly.com/?ref=GENAMARIE
★ DIME BEAUTY SKINCARE 20% off with code GenaM20: bit.ly/DimeBeautyGM
FTC DISCLAIMER: This is not a sponsored video. Products are gifted. Links are affiliate links, which means I earn a small percentage when you order through my links. This does not impact the price you pay and is a way to support my channel in exchange for helping you discover the product.
