Uploaded January 2022 | Updated September 2026, 29 minutes ago
Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job.
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
How do massive companies with unlimited resources and insanely talented teams still create bad products that no one wants to buy? Product/Industrial Design and Product Development is hard. The path to innovation is uncertain, at best. This video will explore the many reasons behind why companies fail to create innovative product designs, and how it can be avoided.
0:00 Intro
0:24 Team Dynamics Show Through In The Product
1:16 Unclear Vision
3:06 Discerning Between Stupid & Genius
3:36 Management Problems
5:06 Success Was So Close, Yet So Far...
6:17 Being Too Safe
7:00 Sales/Marketing Vs Design
10:00 Innovation is a Threat - Not an Asset
11:09 Kodak & Being Shortsighted
13:38 Fujifilm
14:13 Fear
All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Much of the footage of the Aztek is from a channel called "Regular Car Reviews" youtube.com/user/RegularCars and Doug DeMuro: youtube.com/channel/UCsqjHFMB_JYTaEnf_vmTNqg
Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .
Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and land your dream industrial design job.
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
How do massive companies with unlimited resources and insanely talented teams still create bad products that no one wants to buy? Product/Industrial Design and Product Development is hard. The path to innovation is uncertain, at best. This video will explore the many reasons behind why companies fail to create innovative product designs, and how it can be avoided.
0:00 Intro
0:24 Team Dynamics Show Through In The Product
1:16 Unclear Vision
3:06 Discerning Between Stupid & Genius
3:36 Management Problems
5:06 Success Was So Close, Yet So Far...
6:17 Being Too Safe
7:00 Sales/Marketing Vs Design
10:00 Innovation is a Threat - Not an Asset
11:09 Kodak & Being Shortsighted
13:38 Fujifilm
14:13 Fear
All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Much of the footage of the Aztek is from a channel called "Regular Car Reviews" youtube.com/user/RegularCars and Doug DeMuro: youtube.com/channel/UCsqjHFMB_JYTaEnf_vmTNqg
