Uploaded July 2020 | Updated September 2026, 28 minutes ago

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Creative block is real. If you ever struggle to come up with design concepts, this video is for you. I talk about ways to develop industrial design concepts using abstract methods. I use these ideation techniques professionally all the time, and they're very helpful when you need a fresh perspective or if you simply feel stuck.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Scott Robertson's lecture on concept ideation: youtu.be/lZ7aaUVhGUo
iFixIt B Roll footage: youtube.com/watch?v=vRZNXa1bozA