Uploaded March 2021 | Updated September 2026, 1 day ago
Raffi Minasian is an industrial designer and transportation designer with 30+ years of experience. He has worked with clients like Toyota, Subaru, Rolls Royce, McDonald's, Boeing, Mattel, and Hasbro, and about 200(!!!) other clients. He built his first functioning, fully customized concept car starting at age 17. He graduated with honors from Art Center College of Design and cum laude from UCLA. Here, we go over some highlights of his career, and what he has learned so far.
Follow Raffi on Instagram: instagram.com/raffi_design
Enroll in my online industrial design course, Form Fundamentals: bit.ly/3EYVU3X Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: bit.ly/335vsqO
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Time Stamps:
0:00:00-0:03:04 Intro
0:03:05-0:05:51 Sustainability
0:05:52-0:09:40 Favorite Project
0:09:41-0:12:27 Narrative in Design
0:12:28-0:20:40 Relationships with Objects
0:20:41-0:32:15 Design as a Calling & Vulnerability
0:32:16-0:44:00 Excavating your Personal Goals
0:44:01-0:54:00 Escaping Tunnel Vision
0:54:01-0:58:00 Matching Brands
0:58:01-1:04:32 Misconceptions About The Profession
1:04:33-1:08:00 Translating Knowledge
1:08:01-1:12:56 Most Important Skill For Any Designer
1:12:57-1:19:46 Where Should I start?
1:19:47-1:22:43 Closing Statement
Raffi Minasian is an industrial designer and transportation designer with 30+ years of experience. He has worked with clients like Toyota, Subaru, Rolls Royce, McDonald's, Boeing, Mattel, and Hasbro, and about 200(!!!) other clients. He built his first functioning, fully customized concept car starting at age 17. He graduated with honors from Art Center College of Design and cum laude from UCLA. Here, we go over some highlights of his career, and what he has learned so far.
Follow Raffi on Instagram: instagram.com/raffi_design
Enroll in my online industrial design course, Form Fundamentals: bit.ly/3EYVU3X Learn visual storytelling, design language, and form. Make a killer portfolio and land your dream job: bit.ly/335vsqO
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Time Stamps:
0:00:00-0:03:04 Intro
0:03:05-0:05:51 Sustainability
0:05:52-0:09:40 Favorite Project
0:09:41-0:12:27 Narrative in Design
0:12:28-0:20:40 Relationships with Objects
0:20:41-0:32:15 Design as a Calling & Vulnerability
0:32:16-0:44:00 Excavating your Personal Goals
0:44:01-0:54:00 Escaping Tunnel Vision
0:54:01-0:58:00 Matching Brands
0:58:01-1:04:32 Misconceptions About The Profession
1:04:33-1:08:00 Translating Knowledge
1:08:01-1:12:56 Most Important Skill For Any Designer
1:12:57-1:19:46 Where Should I start?
1:19:47-1:22:43 Closing Statement










![How Brands Use Sound to Hack Your Brain
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All content directed, written and (partially) edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is a former adjunct professor at California College of the Arts.
0:00 Intro
1:11 Ben Levin!
1:30 Sound Conditioning
5:26 Other Sensory Effects
6:22 Framer
7:44 Bad Audio vs Bad Sound
8:12 Sound as Feedback
11:43 Product Sound Fail
13:01 Sound as Signifier of Quality
15:13 Sound as Manipulation
20:12 Deadly Sound How Brands Use Sound to Hack Your Brain](https://i.ytimg.com/vi/T1I2MFn60G0/mqdefault.jpg)