30 Years of Industrial Design Experience: Raffi Minasian Gives Advice (ex-Toyota, Subaru, Mattel) @Design.Theory
30 Years of Industrial Design Experience: Raffi Minasian Gives Advice (ex-Toyota, Subaru, Mattel)  @Design.Theory
Uploaded March 2021 | Updated September 2026, 1 day ago
Raffi Minasian is an industrial designer and transportation designer with 30+ years of experience. He has worked with clients like Toyota, Subaru, Rolls Royce, McDonald's, Boeing, Mattel, and Hasbro, and about 200(!!!) other clients. He built his first functioning, fully customized concept car starting at age 17. He graduated with honors from Art Center College of Design and cum laude from UCLA. Here, we go over some highlights of his career, and what he has learned so far.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Time Stamps:
0:00:00-0:03:04 Intro
0:03:05-0:05:51 Sustainability
0:05:52-0:09:40 Favorite Project
0:09:41-0:12:27 Narrative in Design
0:12:28-0:20:40 Relationships with Objects
0:20:41-0:32:15 Design as a Calling & Vulnerability
0:32:16-0:44:00 Excavating your Personal Goals
0:44:01-0:54:00 Escaping Tunnel Vision
0:54:01-0:58:00 Matching Brands
0:58:01-1:04:32 Misconceptions About The Profession
1:04:33-1:08:00 Translating Knowledge
1:08:01-1:12:56 Most Important Skill For Any Designer
1:12:57-1:19:46 Where Should I start?
1:19:47-1:22:43 Closing Statement
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30 Years of Industrial Design Experience: Raffi Minasian Gives Advice (ex-Toyota, Subaru, Mattel)

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