Who Controls Audience Data and Data-Driven-Revenue? @streamingmediavideo
Who Controls Audience Data and Data-Driven-Revenue?  @streamingmediavideo
Uploaded October 2025 | Updated September 2026, 2 weeks ago
Content owners and streaming platform execs debate audience data ownership and how the industry can achieve a better data-sharing balance, content providers on non-owned and operated platforms, and platform owners can partner more effectively to access audience data, grow revenue, and improve fill rates.

Moderator:
Steve Nathans-Kelly, VP & Editor-in-Chief, Streaming Media

Panelists:
Natasha Potashnik, Head of Data, Research & Measurement, Vevo
Christy Tanner, Chair, Swerve Sports
Stephanie Haycock, Founder, Wonder Works Consulting
Bruno Giner, VP Global Sales, Digital Experience Intelligence, NPAW
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Streaming Media |

Who Controls Audience Data and Data-Driven-Revenue?

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