How Audience Insights Drive NBA Media Decision Making @streamingmediavideo
How Audience Insights Drive NBA Media Decision Making @streamingmediavideo
Uploaded February 2026 | Updated September 2026, 2 weeks ago
How do “actionable insights” translate into concrete actions when it comes to media deals, partnerships, and brand growth in major sports leagues? In this clip from her Keynote Fireside Chat with Streaming Media editor Steve Nathans-Kelly at Streaming Media Connect 2026, NBA VP, Global Media Insights explains how audience insights have informed the NBA’s new 11-year media deal as well as the league’s impending Euro League international expansion recently announced by NBA commissioner Adam Silver.
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How Audience Insights Drive NBA Media Decision Making

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