Uploaded June 2026 | Updated September 2026, 2 weeks ago
Soccer, aka futbol or football, has established a significant presence on FAST in recent years, making its first major splash with the launch of FIFA+ on Samsung TV in 2023, according to TeleGraff Media President Bill Graff in this clip from Streaming Media Connect. But the sport’s growth on FAST and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in ad-stitching technology and sponsors’ growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport’s ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple’s recently extended MLS broadcast deal) in this discussion with Chris Pfaff Tech Media’s Chris Pfaff at Streaming Media Connect 2026.
Soccer, aka futbol or football, has established a significant presence on FAST in recent years, making its first major splash with the launch of FIFA+ on Samsung TV in 2023, according to TeleGraff Media President Bill Graff in this clip from Streaming Media Connect. But the sport’s growth on FAST and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in ad-stitching technology and sponsors’ growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport’s ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple’s recently extended MLS broadcast deal) in this discussion with Chris Pfaff Tech Media’s Chris Pfaff at Streaming Media Connect 2026.
